{"product_id":"experimenting-with-emerging-media-platforms-9781032160924","title":"Experimenting with Emerging Media Platforms","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eExperimenting with Emerging Media Platforms\u003c\/em\u003e teaches students in media tracks  journalism, advertising, film, and public relations  how to independently field test and evaluate emerging technologies that could impact how media is produced, consumed, and monetized in the future.\u003c\/p\u003e\u003cp\u003eTaking a unique trial-and-error approach, the author encourages students to go against their desire for perfection and instead plunge into exercises with the full expectation that they will fail many times before they succeed. Through focused assignments, this book provides pointers on how to familiarize oneself with current technology, including extended reality (XR, VR, AR, and MR), open-source coding, photogrammetry, aerial imagery using drones, automation, and artificial intelligence. Readers are invited to create and test their own hypotheses and work outside of their comfort zones to reach conclusions on how a technology could enhance storytelling for a particular audience. Through experim\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eList of Figures\u003c\/p\u003e\u003cp\u003eAbout the Author \u003c\/p\u003e\u003cp\u003eAcknowledgments \u003c\/p\u003e\u003cp\u003eForeword by Gary Kebbel\u003c\/p\u003e\u003cp\u003eIntroduction: Emerging Media Platforms: Field Testing the Future\u003c\/p\u003e\u003cp\u003eChapter 1 - Who Can Predict the Future? \u003c\/p\u003e\u003cp\u003eChapter 2 - Change Theories\u003c\/p\u003e\u003cp\u003eChapter 3 - Initiating Your Field Test \u003c\/p\u003e\u003cp\u003eChapter 4 - Open-Source Technologies \u003c\/p\u003e\u003cp\u003eChapter 5 - XR and the Metaverse \u003c\/p\u003e\u003cp\u003eChapter 6 - Augmented Reality \u003c\/p\u003e\u003cp\u003eChapter 7 - Conducting Your Field Test \u003c\/p\u003e\u003cp\u003eChapter 8 - 360 Photography and Video \u003c\/p\u003e\u003cp\u003eChapter 9 – Photogrammetry \u003c\/p\u003e\u003cp\u003eChapter 10 - Data, AI, Automation, and Bots \u003c\/p\u003e\u003cp\u003eChapter 11 - Autonomous Flying Cameras \u003c\/p\u003e\u003cp\u003eChapter 12 - Field Testing the Future \u003c\/p\u003e\u003cp\u003eAfterword: The Edge of Innovation\u003c\/p\u003e\u003cp\u003eIndex \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51018872521047,"sku":"9781032160924","price":33.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032160924.jpg?v=1750778471","url":"https:\/\/bookcurl.com\/products\/experimenting-with-emerging-media-platforms-9781032160924","provider":"Book Curl","version":"1.0","type":"link"}