{"product_id":"experience-design-9781118609637","title":"Experience Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBridge the gap between business and design to improve the customer experience      Businesses thrive when they can engage customers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eContext 13\u003c\/p\u003e \u003cp\u003eThinking about Design 16\u003c\/p\u003e \u003cp\u003eThinking about Business 38\u003c\/p\u003e \u003cp\u003eThinking about Change 50\u003c\/p\u003e \u003cp\u003eThinking about Experience Design 62\u003c\/p\u003e \u003cp\u003eFrameworks and Tools 85\u003c\/p\u003e \u003cp\u003eBrand Frameworks and Tools 88\u003c\/p\u003e \u003cp\u003eProduct\/Service Frameworks and Tools 102\u003c\/p\u003e \u003cp\u003eCustomer Journey Framework 132\u003c\/p\u003e \u003cp\u003ePutting It Together 166\u003c\/p\u003e \u003cp\u003eMoving Forward 173\u003c\/p\u003e \u003cp\u003eGetting Business to Act on Experience Design 178\u003c\/p\u003e \u003cp\u003eWorking with Vendors 196\u003c\/p\u003e \u003cp\u003eFinal Thoughts 209\u003c\/p\u003e \u003cp\u003eNotes 213\u003c\/p\u003e \u003cp\u003eAcknowledgments 219\u003c\/p\u003e \u003cp\u003eIndex 223\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406894506327,"sku":"9781118609637","price":21.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118609637.jpg?v=1730497473","url":"https:\/\/bookcurl.com\/products\/experience-design-9781118609637","provider":"Book Curl","version":"1.0","type":"link"}