{"product_id":"exhibit-labels-an-interpretive-approach-9781538160466","title":"Exhibit Labels: An Interpretive Approach","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eBeverly Serrell and Katherine Whitney cover the essentials of the processes of exhibit label planning, writing, design, and production. In this third edition, Serrell’s classic guide to writing interpretive exhibit labels is updated to include new voices, current scholarship and the unique issues the museum field is grappling with in the 21st century. With high quality photographs and new sections, this edition is more accessible and easier to use for all museum professionals, from label writers to museum directors to exhibit designers.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface\u003c\/p\u003e\u003cp\u003ePART I: INTRODUCTION\u003c\/p\u003e\u003cp\u003e 1. Guidelines and Essentials\u003c\/p\u003e\u003cp\u003ePART II: OVERVIEW\u003c\/p\u003e\u003cp\u003e 2. Behind It All: The Big Idea\u003c\/p\u003e\u003cp\u003e 3. What Are Interpretive Labels?\u003c\/p\u003e\u003cp\u003e 4. Types of Labels in an Exhibition\u003c\/p\u003e\u003cp\u003e 5. The Importance of Captions\u003c\/p\u003e\u003cp\u003e 6. Label Systems\u003c\/p\u003e\u003cp\u003ePhoto Figures for Part IIxx\u003c\/p\u003e\u003cp\u003ePART III: CONSIDERING THE AUDIENCE\u003c\/p\u003e\u003cp\u003e 7. Who Is The Audience?\u003c\/p\u003e\u003cp\u003e 8. Audience Segmentation\u003c\/p\u003e\u003cp\u003e 9. The Number of Words\u003c\/p\u003e\u003cp\u003e10. Readability Issues\u003c\/p\u003e\u003cp\u003e11. Multilingual Labels\u003c\/p\u003e\u003cp\u003e12. The Labels Voice: Who's Talking to Me?\u003c\/p\u003e\u003cp\u003ePhoto Figures for Part III\u003c\/p\u003e\u003cp\u003ePART IV: ENHANCING THE VISITOR EXPERIENCE\u003c\/p\u003e\u003cp\u003e13. Improving Orientation\u003c\/p\u003e\u003cp\u003e14. Being Visitor Friendly\u003c\/p\u003e\u003cp\u003e15. Making Words and Images Work Together\u003c\/p\u003e\u003cp\u003e16. Labels That Ask Questions\u003c\/p\u003e\u003cp\u003e17. Labels for Interactive Exhibits\u003c\/p\u003e\u003cp\u003e18. Digital Label Strategies\u003c\/p\u003e\u003cp\u003ePhoto Figures for Part IV\u003c\/p\u003e\u003cp\u003ePART V: TASKS\u003c\/p\u003e\u003cp\u003e19. Getting Started, and Getting Done\u003c\/p\u003e\u003cp\u003e20. Prototyping\u003c\/p\u003e\u003cp\u003e21. Typographic Considerations\u003c\/p\u003e\u003cp\u003e22. Production Materials and Issues\u003c\/p\u003e\u003cp\u003e23. Evaluation After Opening\u003c\/p\u003e\u003cp\u003ePhoto Figures for Part V\u003c\/p\u003e\u003cp\u003ePART VI: VOICES FROM THE FIELD\u003c\/p\u003e\u003cp\u003ePART VII: CONCLUSIONS\u003c\/p\u003e\u003cp\u003e24. What Research Tells Us About Visitors \u003c\/p\u003e\u003cp\u003e25. Essentials Takeaway \u003c\/p\u003e\u003cp\u003eAcknowledgements\u003c\/p\u003e\u003cp\u003ePhoto Figure Index\u003c\/p\u003e\u003cp\u003eBibliography\u003c\/p\u003e\u003cp\u003eIndex\u003c\/p\u003e","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Default Title","offer_id":51041214005591,"sku":"9781538160466","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781538160466.jpg?v=1750949383","url":"https:\/\/bookcurl.com\/products\/exhibit-labels-an-interpretive-approach-9781538160466","provider":"Book Curl","version":"1.0","type":"link"}