{"product_id":"executing-innovation-9781422128817","title":"Executing Innovation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cdiv\u003eThe Pocket Mentor series offers immediate solutions to the challenges managers face on the job every day. Each book in the series is packed with handy tools, self-tests, and real-life examples to help you identify strengths and weaknesses and hone critical skills. Whether you''re at your desk, in a meeting, or on the road, these portable guides enable you to tackle the daily demands of your work with greater speed, savvy, and effectiveness.\u003cbr\u003e\u003cbr\u003eIdeas are not enough: successful innovation requires people to pick up where the creative process leaves off. These people must take the creative idea and apply it to a real-life problem to design a new product, service, or process. They must construct a carefully articulated vision for the project, draw up a feasible financial plan, and advocate the project over the whole course of its development and implementation.\u003cbr\u003e\u003cbr\u003eThis book teaches you how to execute an innovation from start to finish:\u003cbr\u003e-        Develop a vision statement th\u003c\/div\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":49529557123415,"sku":"9781422128817","price":8.91,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781422128817.jpg?v=1731876089","url":"https:\/\/bookcurl.com\/products\/executing-innovation-9781422128817","provider":"Book Curl","version":"1.0","type":"link"}