{"product_id":"excellence-in-business-communication-global-edition-9781292450117","title":"Excellence in Business Communication Global","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eJohn V. Thill\u003c\/strong\u003e and \u003cstrong\u003eCourtland L. Bovée\u003c\/strong\u003e have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and digital resources. Each new edition reflects the authors' commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.\u003c\/p\u003e \u003cp\u003eMr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco. Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching h\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION  \u003c\/p\u003e\u003col\u003e\n\u003cli\u003eProfessional Communication in a Digital, Social, Mobile World\u003c\/li\u003e\n\u003cli\u003eInterpersonal Communication Skills\u003c\/li\u003e\n\u003cli\u003eCollaboration and Business Etiquette\u003c\/li\u003e\n\u003cli\u003eCommunication Challenges in a Diverse, Global Marketplace\u003c\/li\u003e\n\u003c\/ol\u003e  PART 2: APPLYING THE THREE-STEP WRITING PROCESS  \u003col\u003e\n\u003cli\u003ePlanning Business Messages\u003c\/li\u003e\n\u003cli\u003eWriting Business Messages\u003c\/li\u003e\n\u003cli\u003eCompleting Business Messages\u003c\/li\u003e\n\u003c\/ol\u003e  PART 3: CRAFTING BRIEF BUSINESS MESSAGES  \u003col\u003e\n\u003cli\u003eCrafting Messages for Digital Channels\u003c\/li\u003e\n\u003cli\u003eWriting Routine and Positive Messages\u003c\/li\u003e\n\u003cli\u003eWriting Negative Messages\u003c\/li\u003e\n\u003cli\u003eWriting Persuasive Messages\u003c\/li\u003e\n\u003c\/ol\u003e  PART 4: PREPARING REPORTS AND PRESENTATIONS  \u003col\u003e\n\u003cli\u003ePlanning Reports and Proposals\u003c\/li\u003e\n\u003cli\u003eWriting and Completing Reports and Proposals\u003c\/li\u003e\n\u003cli\u003eDeveloping and Delivering Business Presentations\u003c\/li\u003e\n\u003c\/ol\u003e  PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS  \u003col\u003e\n\u003cli\u003eBuilding Careers and Writing Résumés\u003c\/li\u003e\n\u003cli\u003eApplying and Interviewing for Employment\u003c\/li\u003e\n\u003c\/ol\u003e  APPENDICES  \u003col\u003e\n\u003cli\u003eFormat and Layout of Business Documents\u003c\/li\u003e\n\u003cli\u003eDocumentation of Report Sources\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51019596726615,"sku":"9781292450117","price":63.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781292450117.jpg?v=1750780738","url":"https:\/\/bookcurl.com\/products\/excellence-in-business-communication-global-edition-9781292450117","provider":"Book Curl","version":"1.0","type":"link"}