{"product_id":"events-management-9781473948280","title":"Events Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eEvents Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.  \u003cp\u003eNow in its Third Edition, the authors have included new chapters on \u003cstrong\u003eCrowd Control and Crowd Dynamic\u003c\/strong\u003e; \u003cstrong\u003eExpos\u003c\/strong\u003e, \u003cstrong\u003eConferences and Conventions\u003c\/strong\u003e; \u003cstrong\u003eBrand Co-creation and Social Media, \u003c\/strong\u003eand have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics. \u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003eInternational case studies covering all manner of events are used throughout and include:\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003e The impact of the London 2012 and Rio2016Olympic Games\u003c\/p\u003e  \u003cp\u003e Van Gogh Augmented Reality in Nuenen\u003c\/p\u003e  \u003cp\u003e Sands EXPO and Convention Center, Las Vegas\u003c\/p\u003e  \u003cp\u003e Glastonbury Music Festival\u003c\/p\u003e  \u003cp\u003e Lame Horse Night Club, Russ\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePART ONE: EVENTS CONCEPTS AND MANAGEMENT Chapter 1: Introduction to Events Management Chapter 2: Events Destinations and Management Chapter 3: Event Entrepreneurship Chapter 4: Human Resource Management PART TWO: EVENTS FINANCE AND LAW Chapter 5: Financial Management in the Events Industry Chapter 6: Costing, Pricing and Capital in Events Industry Chapter 7: Project Management and Financing Chapter 8: Legal, Security, Safety and Risk Management PART THREE: EVENTS MARKETING AND MEDIA Chapter 9: Event Sponsorship Chapter 10: Marketing Process, Communications and Public Relations Chapter 11: Brand Co-creation and Social Media Chapter 12: New Multimedia Technology for Events Organizers PART FOUR: EVENTS PREPARATION AND OPERATION Chapter 13: Events Assessing, Planning and Monitoring Chapter 14: Event Logistics Chapter 15: Event Production, Design and Lighting Chapter 16: Crowd Control and Crowd Dynamic PART FIVE: EVENTS TRENDS AND ISSUES Chapter 17: Expos, Conferences and Conventions Chapter 18: Sustainable Festivals and Events Chapter 19: Long-Term Legacy and Impacts Chapter 20: The Future of the Events Industry\u003c\/p\u003e","brand":"Sage Publications Ltd","offers":[{"title":"Default Title","offer_id":51019912577367,"sku":"9781473948280","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781473948280.jpg?v=1750781704","url":"https:\/\/bookcurl.com\/products\/events-management-9781473948280","provider":"Book Curl","version":"1.0","type":"link"}