{"product_id":"events-exposed-9780470904084","title":"Events Exposed","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAuthor Lena Malouf is a renowned expert in the special events industry. She has won countless accolades for her work, including a recent Lifetime Achievement Award from The Special Event, and has served in major leadership positions in several industry organizations, including as International President of the International Special Events Society and an advisory board member for The Special Event. This book will feature straightforward advice on operating a successful special events business, gleaned from Malouf''s 40+ years in the event planning industry. The book will include guidance on developing a strategy, identifying potential clients, developing proposals, building an event budget, coordinating with contractors, and much more. And beyond the business components, the book will also include a section on designing successful events,including tabletop, ceiling, and wall decor, while a chapter on developing thematic concepts will illustrate how an event planner can successfully b\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword by Lisa Hurley, Editor at \u003ci\u003eSpecial Events Magazine\u003c\/i\u003e ix  \u003c\/p\u003e\u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART ONE: All About BUSINESS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePoint 1 You and the Events Business 3\u003c\/p\u003e \u003cp\u003ePoint 2 Develop Your Strategy 9\u003c\/p\u003e \u003cp\u003ePoint 3 Meet the Client 15\u003c\/p\u003e \u003cp\u003ePoint 4 Build the Business 21\u003c\/p\u003e \u003cp\u003ePoint 5 Venue Essentials 35\u003c\/p\u003e \u003cp\u003ePoint 6 Manage the Money 71\u003c\/p\u003e \u003cp\u003ePoint 7 Present the Proposal 87\u003c\/p\u003e \u003cp\u003ePoint 8 The Event Cabinet 101\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART TWO: All About DESIGN\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePoint 9 Tabletops and Other Décor Props 125\u003c\/p\u003e \u003cp\u003ePoint 10 Creative Event Concepts 149\u003c\/p\u003e \u003cp\u003ePoint 11 Burst into Weddings 195\u003c\/p\u003e \u003cp\u003eAppendix: Understanding Our Clients and Staff Better: Four Behavioral Styles 213\u003c\/p\u003e \u003cp\u003eSelect Resources 223\u003c\/p\u003e \u003cp\u003eIndex 229\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402456506711,"sku":"9780470904084","price":43.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470904084.jpg?v=1730480455","url":"https:\/\/bookcurl.com\/products\/events-exposed-9780470904084","provider":"Book Curl","version":"1.0","type":"link"}