{"product_id":"event-success-9781119817154","title":"Event Success","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eMake events the most powerful marketing tool you have InEvent Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences,Alon Alroy, Eran Ben-Shushan, and Boaz KatzofBizzabodraw on the knowledgethey'vegainedpowering events for companies like Amazon, Salesforce, and Ubertodeliver an end-to-end playbook for readers wanting to maximize their organization's return on events. Event Successwill help you unlock the full potential of your events andmake them your most important marketing channel. You'll learnhowtocreate elevated experiences in any format that drive strategic business goals, including: How to measure event success with surveys, data, analytics, and key KPIsHow to integrate events into a strategic, end-to-end marketing planHow to collect, analyze, and funnel event data to other teams to drive business growthWhatevents are successful, what the data says about them, and real-life examples fromSAP, theFinancial Times, IBM, and other leading brands that capture the imagination of their audiences through events Event Successis ideal formarketers, event professionals, and anyoneresponsible for creating buzz, driving new sales, and building thought leadership within-person, hybrid, or virtual events. It's also an invaluable resource for maximizing your organization's RoEor Return on Eventwith measurable increases in sales.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003ePart I Why Events? 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 How We Got Here 3\u003c\/p\u003e \u003cp\u003eChapter 2 Event Success in the Post-COVID-19 Era 15\u003c\/p\u003e \u003cp\u003eChapter 3 After the Storm 25\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Data 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 The Age of Disruption 37\u003c\/p\u003e \u003cp\u003eChapter 5 The Event Data Maturity Curve 45\u003c\/p\u003e \u003cp\u003eChapter 6 Reaching the Right Audience at the Right Time 51\u003c\/p\u003e \u003cp\u003eChapter 7 SAPPHIRE NOW: A Case Study in Event Data Utilization 61\u003c\/p\u003e \u003cp\u003eChapter 8 With New Data Power Comes New Responsibility 71\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Audience Engagement 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 Engagement in a Hybrid Era 79\u003c\/p\u003e \u003cp\u003eChapter 10 Choosing the Right Format for the Right Outcome 91\u003c\/p\u003e \u003cp\u003eChapter 11 Content 103\u003c\/p\u003e \u003cp\u003eChapter 12 Community 115\u003c\/p\u003e \u003cp\u003eChapter 13 Experience Design 125\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV People and Process 135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 14 The Rise of the Event Experience Manager 137\u003c\/p\u003e \u003cp\u003eChapter 15 New Skills for a New Title 147\u003c\/p\u003e \u003cp\u003eChapter 16 Soft Skills 157\u003c\/p\u003e \u003cp\u003eChapter 17 The New Path for Event Professionals 169\u003c\/p\u003e \u003cp\u003eChapter 18 The Event Team of the Future 177\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V Technology 187\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 19 The Changing Event Technology Landscape 189\u003c\/p\u003e \u003cp\u003eChapter 20 Choosing the Right Technology Partner 197\u003c\/p\u003e \u003cp\u003eChapter 21 What an Event Platform Can (and Can’t) Do for You 221\u003c\/p\u003e \u003cp\u003eChapter 22 Taking on the Future of Experiences 227\u003c\/p\u003e \u003cp\u003eReferences 237\u003c\/p\u003e \u003cp\u003eAcknowledgments 241\u003c\/p\u003e \u003cp\u003eAbout Bizzabo 245\u003c\/p\u003e \u003cp\u003eAbout the Authors 247\u003c\/p\u003e \u003cp\u003eIndex 251\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407161434455,"sku":"9781119817154","price":19.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119817154.jpg?v=1730498386","url":"https:\/\/bookcurl.com\/products\/event-success-9781119817154","provider":"Book Curl","version":"1.0","type":"link"}