{"product_id":"event-marketing-how-to-successfully-promote-s-festivals-conventions-and-expositions-2nd-ed-ition-9780470891070","title":"Event Marketing  How to Successfully Promote s","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA modern, completely updated guide to effective event marketing    As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere   in the U.S.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword— \u003ci\u003eliz Bigham\u003c\/i\u003e viii\u003c\/p\u003e \u003cp\u003eSeries Editor Foreword— \u003ci\u003edr. Joe Goldblatt, Csep\u003c\/i\u003e ix\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eIn Appreciation Of xviii\u003c\/p\u003e \u003cp\u003e1 What Is an Event and What Is Event Marketing? 1\u003c\/p\u003e \u003cp\u003e2 The Evolution of Event Marketing 27\u003c\/p\u003e \u003cp\u003e3 The Theory and Practice of Event Marketing 49\u003c\/p\u003e \u003cp\u003e4 Sponsorship and Cause-Related Event Marketing 87\u003c\/p\u003e \u003cp\u003e5 E-Event Marketing 111\u003c\/p\u003e \u003cp\u003e6 Entertainment and Festival Event Marketing 137\u003c\/p\u003e \u003cp\u003e7 Corporate Event Marketing 163\u003c\/p\u003e \u003cp\u003e8 Association, Convention, and Exhibition Event Marketing 185\u003c\/p\u003e \u003cp\u003e9 Social Event Marketing 211\u003c\/p\u003e \u003cp\u003e10 Future Forces and Trends in Event Marketing 231\u003c\/p\u003e \u003cp\u003e11 Event Marketing Case Studies 255\u003c\/p\u003e \u003cp\u003e12 Resources 273\u003c\/p\u003e \u003cp\u003eIndex 294 \u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402452934999,"sku":"9780470891070","price":66.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470891070.jpg?v=1730480444","url":"https:\/\/bookcurl.com\/products\/event-marketing-how-to-successfully-promote-s-festivals-conventions-and-expositions-2nd-ed-ition-9780470891070","provider":"Book Curl","version":"1.0","type":"link"}