{"product_id":"evaluating-marketing-actions-and-outcomes-advances-in-business-marketing-purchasing-12-advances-in-business-marketing-and-purchasing-12-9780762310463","title":"Evaluating Marketing Actions and Outcomes","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eMost universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think and decide upon important issues. This volume explores how such thinking can be employed to improve the thinking of those who are responsible for core performance.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eWhere is the action?, P. Andersson, H. Kjellberg; narratives and case process research, P. Andersson; integrating marketing models with quality functional deployment, S. Aungst et al; stakeholder value creation and firm success, O. Koll; building effective buyer-seller dyadic relationships, M.W. Preis et al; trust and business-to-business e-commerce communications and performance, P. Ratnasingam; examining internationalization of the professional services firm, M.A. Skaates; business-to-business customer value and satisfaction, R.B. Woodruff, D.J. Flint; meta-evaluation, A.G. Woodside, M.Y. Sakai.","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":49404792897879,"sku":"9780762310463","price":101.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/evaluating-marketing-actions-and-outcomes-advances-in-business-marketing-purchasing-12-advances-in-business-marketing-and-purchasing-12-9780762310463","provider":"Book Curl","version":"1.0","type":"link"}