{"product_id":"european-products-making-and-unmaking-heritage-in-cyprus-9781785335174","title":"European Products: Making and Unmaking Heritage","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \tOn the Mediterranean island of Cyprus, rural villages, traditional artefacts, even atmospheres and experiences are considered heritage. Heritage making not only protects, but also produces, things, people, and places. Since the Republic of Cyprus joined the European Union in 2004, heritage making and Europeanization are increasingly intertwined in Greek-Cypriot society. Against the backdrop of a long-term ethnographic engagement, the author argues that heritage emerges as an increasingly standardized economic resource, a “European product.” Implemented in historic preservation, rural tourism, culinary traditions, nature protection, and urban restoration projects, heritage policy has become infused with transnational market regulations and neoliberal property regimes.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \t\u003cem\u003e“Despite modernization and growing tourism, regardless of class, [Cypriot society has retained social practices]; people are helpful and inviting. Visitors can enjoy much in this very good, well-written book, not the least being a very impressive culinary selection. For readers at all levels, and probably a number of individuals who are not academics or social scientists. \u003c\/em\u003eHighly recommended.\u003cem\u003e”\u003c\/em\u003e \u003cstrong\u003e· Choice\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cem\u003e“…an illuminating study of heritage practices in Cyprus through an ethnography that is attentive to the complexities of cultural objectification. It has much to offer to the anthropology of Cyprus, heritage practices, and the EU.”\u003c\/em\u003e \u003cstrong\u003e· Olga Demetriou\u003c\/strong\u003e, PRIO Cyprus Centre\u003c\/p\u003e \u003cp\u003e \t\u003cem\u003e“The book is very well written, the ethnography superb, the topic of great contemporary relevance… It makes a substantial contribution to our understanding of Cypriot society as well as to the creation of heritage.”\u003c\/em\u003e \u003cstrong\u003e· Vassos Argyrou\u003c\/strong\u003e, University of Hull\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \tAcknowledgements\u003cbr\u003e \tAbbreviations\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eIntroduction\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e \t\t‘Past Presencing’ on the European Periphery\u003c\/li\u003e\n\u003cli\u003e \t\tEuropean Products\u003c\/li\u003e\n\u003cli\u003e \t\tCyprus: Postcoloniality, Division, and EU Accession\u003c\/li\u003e\n\u003cli\u003e \t\tFieldwork in Cyprus: Ethnographic Modalities\u003c\/li\u003e\n\u003cli\u003e \t\tAbout this book\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e \t\u003cstrong\u003ePART I: HERITAGE REGIMES\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eChapter 1. Preserving Vernacular Architecture\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e \t\tHeritage and Nationalism in Cyprus\u003c\/li\u003e\n\u003cli\u003e \t\tVillages Frozen in Time Preservation Standards and Aesthetic Control\u003c\/li\u003e\n\u003cli\u003e \t\tConclusion: ‘Streamlined Along the European Prototype’\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e \t\u003cstrong\u003eChapter 2. Packaging Hospitality\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e \t\tA Sustainable Alternative to Mass Tourism\u003c\/li\u003e\n\u003cli\u003e \t\tThe Philoxenia Standard\u003c\/li\u003e\n\u003cli\u003e \t\t‘Branding the Culture of the Villages’\u003c\/li\u003e\n\u003cli\u003e \t\tConclusion: The Creation of Tourist Spaces\u003c\/li\u003e\n\u003cli\u003e \t\tDigression: Difficult Heritage\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e \t\u003cstrong\u003eChapter 3. Inventing the Rural\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e \t\tA Lesson in Development\u003c\/li\u003e\n\u003cli\u003e \t\tEuropean Union Policies\u003c\/li\u003e\n\u003cli\u003e \t\tUpgrading the Rural Heritage\u003c\/li\u003e\n\u003cli\u003e \t\tConclusion: The Rural as a European Product\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e \t\u003cstrong\u003ePART II: FOOD, CULTURE AND HERITAGISATION\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eChapter 4. ‘Full Meze’: Tourism, Modernity, Crisis\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e \t\tThe Cultural Logic of Mass Tourism\u003c\/li\u003e\n\u003cli\u003e \t\tWhat Makes Meze Cypriot?\u003c\/li\u003e\n\u003cli\u003e \t\tPerforming Asymmetry\u003c\/li\u003e\n\u003cli\u003e \t\tModernity and the Mutations of Cypriot Meze\u003c\/li\u003e\n\u003cli\u003e \t\tConclusion: Wasting or Sharing?\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e \t\u003cstrong\u003eChapter 5. ‘Origin Food’: The Struggle over Halloumi\/Hellim\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e \t\tContested Claims\u003c\/li\u003e\n\u003cli\u003e \t\tPure Products, Messy Histories\u003c\/li\u003e\n\u003cli\u003e \t\tThe Europeanization of Cheese Making\u003c\/li\u003e\n\u003cli\u003e \t\tManaged Diversity\u003c\/li\u003e\n\u003cli\u003e \t\tThe Ingredients of Tradition\u003c\/li\u003e\n\u003cli\u003e \t\tConclusion: Heritage Effects and Property Regimes\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e \t\u003cstrong\u003ePART III: AMBIENT HERITAGE\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eChapter 6. The Nature of Heritage Making: Environmental Governance\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e \t\tForces: Land Ownership, the Postcolonial State and the Privatization of the Coast\u003c\/li\u003e\n\u003cli\u003e \t\tConnections: Contested Natures and the Transnational Arena\u003c\/li\u003e\n\u003cli\u003e \t\tImaginations: Local Communities and Moral Economies\u003c\/li\u003e\n\u003cli\u003e \t\tConclusion: The Making of Biodiversity\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e \t\u003cstrong\u003eChapter 7. The Divided City: Europe and the Politics of Culture\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e \t\tDissected Urban Space\u003c\/li\u003e\n\u003cli\u003e \t\tThe Nicosia Master Plan: Regeneration and Reconciliation\u003c\/li\u003e\n\u003cli\u003e \t\tCrossing the Divide: Transnational Cultural Diplomacy and the Old Town\u003c\/li\u003e\n\u003cli\u003e \t\tRemaking Lefkosia: Artists, Immigrants, and World-Class Architecture\u003c\/li\u003e\n\u003cli\u003e \t\t‘Get In the Zone’:  Competing for the European Title\u003c\/li\u003e\n\u003cli\u003e \t\tConclusion: Ambience for sale. Nature and Culture as Economic Assets\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e \t\u003cstrong\u003eConclusion\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e \t\tHeritagisation as a Vector of Europeanization\u003c\/li\u003e\n\u003cli\u003e \t\tStandardization: Sameness or Difference?\u003c\/li\u003e\n\u003cli\u003e \t\tUnmaking Heritage\u003c\/li\u003e\n\u003cli\u003e \t\tNeoliberal Europeanization\u003c\/li\u003e\n\u003cli\u003e \t\tOne year later: What comes after ‘the crusade of greed’?\u003c\/li\u003e\n\u003cli\u003e \t\tA Postcolonial Reading of the Crisis\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e \tBibliography\u003cbr\u003e \tIndex\u003c\/p\u003e","brand":"Berghahn Books","offers":[{"title":"Default Title","offer_id":51042395947351,"sku":"9781785335174","price":26.55,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/european-products-making-and-unmaking-heritage-in-cyprus-9781785335174","provider":"Book Curl","version":"1.0","type":"link"}