{"product_id":"europe-incorporated-9780471623885","title":"Europe Incorporated","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ea Gianni Montezemolo has produced an outstanding book on the strategic implications of the emergence of greater Europe for global companies. Based on his many years of experience as a senior executive of major international companies, Montezemolo makes a convincing case as to why greater Europe is destined to be the next economic super power.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eA VISION OF GREATER EUROPE.\u003cbr\u003e \u003cbr\u003e Europe's Second Coming.\u003cbr\u003e \u003cbr\u003e The New European Zoo.\u003cbr\u003e \u003cbr\u003e The Northern Bees.\u003cbr\u003e \u003cbr\u003e The Atlantic Storks.\u003cbr\u003e \u003cbr\u003e The Southern Gazelles.\u003cbr\u003e \u003cbr\u003e The Eastern Bears.\u003cbr\u003e \u003cbr\u003e MANAGING GREATER EUROPE.\u003cbr\u003e \u003cbr\u003e Organizing for Greater Europe.\u003cbr\u003e \u003cbr\u003e The Innovation Imperative.\u003cbr\u003e \u003cbr\u003e Brands, Prices and the Euro.\u003cbr\u003e \u003cbr\u003e An Integrated Supply Chain.\u003cbr\u003e \u003cbr\u003e The Continental Back Office.\u003cbr\u003e \u003cbr\u003e Conclusion.\u003cbr\u003e \u003cbr\u003e Bibliography.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402645971287,"sku":"9780471623885","price":66.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471623885.jpg?v=1730481094","url":"https:\/\/bookcurl.com\/products\/europe-incorporated-9780471623885","provider":"Book Curl","version":"1.0","type":"link"}