{"product_id":"euromarketing-and-the-future-9780789060150","title":"Euromarketing and the Future","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBe prepared for the future of international marketing!\u003cbr\u003e\u003cbr\u003e The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they’ve been, where they’re going, and what’s likely to happen when they get there. This unique book doesn’t use tarot cards, fortune tellers or a crystal ball—just an international panel of business scholars who draw on their extensive experience to help you develop effective management and marketing plans for the years to come.\u003cbr\u003e\u003cbr\u003e Euromarketing and the Future examines European marketing systems of the past and present to forecast Europe’s likely role in the global economy. The book addresses e-commerce and the Internet as they relate to Europe; privatization and the move toward a market economy in Eastern Europe; \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e Preface \u003c\/li\u003e\n\u003cli\u003e Introduction \u003c\/li\u003e\n\u003cli\u003e Projecting Europe: The Next 50 Years \u003c\/li\u003e\n\u003cli\u003e Utilization of the Internet by EU and US Service Providers to Facilitate Cross-Border Business \u003c\/li\u003e\n\u003cli\u003e Economic versus Personal Future-Oriented Attitudes as Consumer Shopping Indicators \u003c\/li\u003e\n\u003cli\u003e Retailing Evolution and Revolution in an Privatizing Economy: Small Business Managers’ Values and Retail Strategies in Romania \u003c\/li\u003e\n\u003cli\u003e Changing Values: A 2020 Vision \u003c\/li\u003e\n\u003cli\u003e The New Paradigm Marketing Model \u003c\/li\u003e\n\u003cli\u003e Global Marketing Strategies of Born Globals and Globalising Internationals in the ICT Field \u003c\/li\u003e\n\u003cli\u003e Fuzzy Analytic Hierarchy Based Approach for Suppliers Selection \u003c\/li\u003e\n\u003cli\u003e Index \u003c\/li\u003e\n\u003cli\u003e Reference Notes Included \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":50577467343191,"sku":"9780789060150","price":82.64,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780789060150.jpg?v=1746095434","url":"https:\/\/bookcurl.com\/products\/euromarketing-and-the-future-9780789060150","provider":"Book Curl","version":"1.0","type":"link"}