{"product_id":"ethnography-and-the-corporate-encounter-reflections-on-research-in-and-of-corporations-9781845457778","title":"Ethnography and the Corporate Encounter:","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \tBusinesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as described in this volume, raises crucial questions about potential implications to disciplines of critical inquiry such as anthropology. In addressing these issues, the contributors explore how researchers encounter and engage sites of organizational practice in such roles as suppliers of consumer-insight for product design or marketing, or as advisors on work design or business and organizational strategies. The volume contributes to the emerging canon of corporate ethnography, appealing to practitioners who wish to advance their understanding of the practice of corporate ethnography and providing rich material to those interested in new applications of ethnographic work and the ongoing rethinking of the nature of ethnographic praxis.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \t“\u003cem\u003eThis book will, I am sure, be regarded as a vital contribution to the process of ongoing re-orientation by academia towards a not-so-new breed of practitioners within corporations. But it will also help inform the practice of corporate ethnographers already plying their trade in corporate jungles\u003c\/em\u003e.”\u003cb\u003e · \u003c\/b\u003e\u003cstrong\u003eAnthropology in Action\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \t\u003ci\u003e“For anyone interested in ethnography and its corporate application…Highly recommended.”\u003c\/i\u003e\u003cb\u003e · Choice\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e \t“\u003cem\u003eIt is amazing to see how and what anthropologists see when they look at the complex, broadly cast problems (and opportunities) of such mammoth organizations… Cefkin’s work is a delightful contribution to the field of ethnography for a variety of reasons. First and foremost, it is a scholarly work that bridges the field of applied anthropology and the business sector, demonstrating the theoretical and practical connections between them. Second, with contributions from anthropologists and business practitioners, Cefkin persuades the reader that corporate ethnography is a legitimate form of ethnography for unearthing and answering complex business problems. In turn, these answers can be used in the process of building and advancing business theory.\u003c\/em\u003e”\u003cb\u003e · \u003c\/b\u003e\u003cstrong\u003eThe Qualitative Report\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \t\u003ci\u003e“This is a deeply thoughtful and nuanced account of the most celebrated and contested of our contemporary field sites. The authors touch all of the relevant bases - the articulation of theory and practice, the ethical dimension of methodological commitment, the role demands of researchers in a commercial context - that a cultural construal of ethnographic work requires. The volume appeals to readers of ‘pure’ and ‘applied’ persuasions alike, and offers timely insight into ethnography as a vocation.”\u003c\/i\u003e\u003cb\u003e · John F. Sherry, Jr\u003c\/b\u003e, University of Notre Dame\u003c\/p\u003e \u003cp\u003e \t\u003ci\u003e“In an increasingly vibrant arena of corporate anthropology - or the anthropology of corporations - this is the first volume that successfully closes the gap between practicing\/applied anthropologists working as consultants, corporate employees, or within applied programs, and anthropologists working within university departments, who increasingly define their research in the same corporate domains. Each essay offers conceptual resources that will define terms for active collaborations among all ethnographers who enter this arena.”  \u003c\/i\u003e\u003cb\u003e· George Marcus\u003c\/b\u003e, University of California-Irvine\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \tAcknowledgements\u003c\/p\u003e \u003cp\u003e \t\u003cb\u003eIntroduction\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cb\u003eChapter 1.\u003c\/b\u003e Business, anthropology and the growth of corporate ethnography\u003cbr\u003e \t\u003ci\u003eMelissa Cefkin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cb\u003eEncounters with corporate epistemologies\u003c\/b\u003e \u003cb\u003eChapter 2.\u003c\/b\u003e “My customers are different!” identity, difference and the political economy of design\u003cbr\u003e \t\u003ci\u003eDonna K. Flynn\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cb\u003eDoing anthropology in organizational contexts\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cb\u003eChapter 3.\u003c\/b\u003e Participatory ethnography at work: Practicing in the puzzle palaces of a large, complex healthcare organization\u003cbr\u003e \t\u003ci\u003eChris Darrouzet\u003c\/i\u003e, \u003ci\u003eHelga Wild\u003c\/i\u003e and \u003ci\u003eSusann Wilkinson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cb\u003eChapter 4.\u003c\/b\u003e Working in corporate jungles: Reflections on ethnographic praxis in industry\u003cbr\u003e \t\u003ci\u003eBrigitte Jordan\u003c\/i\u003e with \u003ci\u003eMonique Lambert\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cb\u003eRefractions of anthropological ways of being and knowing\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cb\u003eChapter 5.\u003c\/b\u003e Writing on walls: The materiality of social memory in corporate research\u003cbr\u003e \t\u003ci\u003eDawn Nafus\u003c\/i\u003e and \u003ci\u003eKen Anderson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cb\u003eChapter 6.\u003c\/b\u003e The anthropologist as ontological choreographer\u003cbr\u003e \t\u003ci\u003eFrancoise Brun-Cottan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cb\u003eEpistemologies, Part Two: Culture and the corporate encounter\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cb\u003eChapter 7.\u003c\/b\u003e Emergent culture, slippery culture – conflicting conceptualizations of culture in commercial ethnography\u003cbr\u003e \t\u003ci\u003eMartin Ortlieb\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cb\u003eAnother look: commentaries from the academy and corporate research\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cb\u003eChapter 8.\u003c\/b\u003e Insider trading: Engaging and valuing corporate ethnography\u003cbr\u003e \t\u003ci\u003eJeanette Blomberg\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cb\u003eChapter 9.\u003c\/b\u003e Emergent forms of life in corporate arenas\u003cbr\u003e \t\u003ci\u003eMichael M. J. Fischer\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e \tNotes on contributors\u003cbr\u003e \tBibliography\u003cbr\u003e \tIndex\u003c\/p\u003e","brand":"Berghahn Books","offers":[{"title":"Default Title","offer_id":51042987737431,"sku":"9781845457778","price":26.55,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781845457778.jpg?v=1750956538","url":"https:\/\/bookcurl.com\/products\/ethnography-and-the-corporate-encounter-reflections-on-research-in-and-of-corporations-9781845457778","provider":"Book Curl","version":"1.0","type":"link"}