{"product_id":"ethnography-9781452255651","title":"Ethnography","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eDavid M. Fetterman captures the ethnographic imagination with the \u003cstrong\u003eFourth Edition \u003c\/strong\u003eof his popular text, \u003cstrong\u003eEthnography: Step-by-Step\u003c\/strong\u003e. He shares new case examples of his work to highlight the illuminating power of reflexivity and theory.The new edition expands the discussion of critical concepts such as culture, contextualization, emic and etic distinctions, and symbols. The book provides insights into the use of technology in ethnography from qualitative data analysis software to data visualization, and Questions for Reflection have been added to the end of each chapter.Fetterman is a seasoned educator, evidenced by both the clarity of his thinking and the simplicity of his writing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis is an excellent resource to help students understand ethnography research. The author has painstakingly put together a body of work that is remarkable. It was definitely an enjoyable book for me to read, and I hope others feel the same. \u003cbr\u003e -- Ahmed Al-Asfour * review *\u003cbr\u003eFetterman′s text continues to be one of the most definitive guides to the ethnographic method. Comprehensive in scope and accessible in tone, it offers newcomers to this vivid approach an authoritative introduction, and to seasoned researchers a reminder of the wealth of possibilities ethnography can entail. Highly recommended. \u003cbr\u003e -- Peter Vlachos * Review *\u003cbr\u003eDr. Fetterman′s \u003cem\u003eEthnography Step-by-Step,\u003c\/em\u003e 4th edition is a valuable tool for not only the experienced ethnographer, but will be of tremendous help to a doctoral student doing an ethnographic study for their dissertation\/thesis. The author does an excellent job of taking the reader through the entire ethnographic process, including the use of the latest technology tools used in research. \u003cbr\u003e -- Dale Crowe * Review *\u003cbr\u003eThis book offers a great blend of the old and the new. The old is a lucid and engaging exploration of what ethnography offers those of us who revel in the fascinating journey with the nuances of life, while the new is the seemingly never-ending quest to discover how we can use technology to appreciate the journey even more.\u003cbr\u003e -- James Bernauer * Review *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAppreciations to . . . Preface Acknowledgments About the Author Chapter 1: An Overview: The First Step    Overview    The Problem    Basic or Applied Role    Theory    Research Design: Fieldwork    Formal Analysis    The Ethnography    Book Organization Chapter 2: Anthropological Concepts: Walking in Rhythm    Culture    Holistic Perspective    Contextualization    Emic Perspective and Multiple Realities    Etic Perspective    Nonjudgmental Orientation    Inter- and Intracultural Diversity    Structure and Function    Symbol and Ritual    Micro- or Macrolevel Study    Reflexivity    Operationalism Chapter 3: Methods and Techniques: A Wilderness Guide    Fieldwork    Selection and Sampling    Entry    Participant Observation    Interviewing    Lists and Forms    Questionnaires    Projective Techniques    Additional Eliciting Devices    Unobtrusive Measures Chapter 4: Ethnographic Equipment: Gearing Up    Pen and Paper    Digital Voice Recorders    Smart Phones    Web Mapping Services    Tablets    Computers    Database Software    Cameras    Video Camera    Cinema    Internet Chapter 5: Analysis: Finding Your Way Through the Forest    Thinking    Triangulation    Patterns    Key Events    Maps    Flowcharts    Organizational Charts    Matrices    Content Analysis    Statistics    Crystallization Chapter 6: Writing: Recording the Miracle    Research Proposals    Field Notes    Field Note Organization    Memoranda    Interim Reports    Final Reports, Blogs, Data Visualizations, Articles, and Books    Thick Description and Verbatim Quotations    Ethnographic Present    Ethnographic Presence    Ethnographically Informed Reports    Literature    Revising and Editing Chapter 7: Ethics: Walking Softly Through the Wilderness    Historical Context    The Ethnographer’s Role    Academic and Applied Ethnography    Research Life Cycle    Conclusion Appendix: Organization of Field Notes References Index","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":48739342975319,"sku":"9781452255651","price":35.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781452255651.jpg?v=1720051960","url":"https:\/\/bookcurl.com\/products\/ethnography-9781452255651","provider":"Book Curl","version":"1.0","type":"link"}