{"product_id":"ethnobotany-9780471955375","title":"Ethnobotany","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eInterest in ethnobotany has increased dramatically in recent years. The search for new medicines by the pharmaceutical industry has turned to plant natural products and to ethnobotanical studies as a first step in bioprospecting. These studies are making a valuable contribution to the cataloguing of biological diversity and hence to the conservation of endangered ecosystems and the human societies which depend upon them. Discussing traditional methods of plant management as well as plant use, this textbook is an authoritative and fascinating introduction to this exciting area of plant biology. Citing examples from throughout the world and drawing on a wide range of source materials, the author describes the history of the interactions between plants and people and the concepts, methodology and future direction of ethnobotanical study. Capturing current interest in traditional medicine, as well as the potential for exciting new drug discoveries, Ethnobotany: Principles and Applications \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePlant Structures, Functions and Applications.\u003cbr\u003e Traditional Botanical Knowledge.\u003cbr\u003e Methods in Ethnobotanical Study.\u003cbr\u003e Traditional Botanical Knowledge and Subsistence: Wild PlantResources.\u003cbr\u003e Traditional Botanical Knowledge and Subsistence: DomesticatedPlants and Traditional Agriculture.\u003cbr\u003e Plants in Material Culture.\u003cbr\u003e Traditional Phytochemistry.\u003cbr\u003e Understanding Traditional Plant Use and Management: IndigenousPerceptions of the Natural World.\u003cbr\u003e The History of Plant-Human Interaction: PalaeoethnobotanicalEvidence.\u003cbr\u003e Applied Ethnobotany: Commercialisation and Conservation.\u003cbr\u003e Applying Ethnobotany in Sustainable Development: PracticalConsiderations.\u003cbr\u003e Bibliography.\u003cbr\u003e Postscript.\u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402691977559,"sku":"9780471955375","price":101.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471955375.jpg?v=1730481249","url":"https:\/\/bookcurl.com\/products\/ethnobotany-9780471955375","provider":"Book Curl","version":"1.0","type":"link"}