{"product_id":"ethics-in-public-relations-9781412917988","title":"Ethics in Public Relations","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eThis is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon.\u003c\/em\u003e - Jay Black, Editor, \u003cem\u003eJournal of Mass Media Ethics \u003cbr\u003e\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eEthics in Public Relations fills an important need at a time when the credibility of public relations (and some public relations practitioners and public relations firms) is under attack. In a manner that is never preachy or dogmatic, Fitzpatrick and Bronstein have put together a series of essaysthat have application across the public relations spectrum. They are sure to be informative and instructive both to long-time professionals and candidates for entry-level positions.\u003c\/em\u003e - Harold Burson, Founding Chairman,\u003cem\u003e Burson Marstellar\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003e This book is both highly readable and long overdue. Fitzpatrick and Bronstein have produced a thoughtful, thorough, a\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cem\u003e\"This timely and thorough volume, edited by two communication professors at DePaul University, attempts to provide both a theoretical framework and some very practical strategies for what the authors call \"responsible advocacy.\" Summing up: Highly recommended.\"\u003c\/em\u003e -- M.S Myers\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction: Toward a Definitional Framework for Responsible Advocacy Chapter 1: Baselines for Ethical Advocacy in the “Marketplace of Ideas” - Kathy Fitzpatrick Chapter 2: Responsibility and Accountability - Thomas H. Bivins  Chapter 3: The Ethics of Communicating With and About Difference in a Changing Society - Larissa A. Grunig and Elizabeth L. Toth Chapter 4: Negotiating Relationships With Activist Publics - Linda Hon Chapter 5: Responsible Advocacy for Nonprofit Organizations - Carolyn Bronstein Chapter 6: Truth and Transparency - Karla Gower Chapter 7: Responsible Online Communication - Kirk Hallahan Chapter 8: Responsible Advocacy Through Strategic Risk Communication - Michael J. Palenchar and Robert L. Heath Chapter 9: The Ethics of Public Diplomacy - Philip Seib Chapter 10: Advocacy Across Borders - Donald K. Wright\u003c\/em\u003e\u003c\/p\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":51019813880151,"sku":"9781412917988","price":97.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781412917988.jpg?v=1750781344","url":"https:\/\/bookcurl.com\/products\/ethics-in-public-relations-9781412917988","provider":"Book Curl","version":"1.0","type":"link"}