{"product_id":"essentials-of-patents-essentials-series-22-9780471250500","title":"Essentials of Patents Essentials Series 22","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWhile there are many books on ?how to patent? and  patent law, Essentials of Patents focuses on what  patents mean to the business manager. As patents  are becoming more visible throughout the enterprise  environment, they increasingly touch every functional  department within an organization.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface.\u003cbr\u003e \u003cbr\u003e Introduction.\u003cbr\u003e \u003cbr\u003e 1 Patents: High Stakes, High Value, High Liability.\u003cbr\u003e \u003cbr\u003e 2 Patent Licensing.\u003cbr\u003e \u003cbr\u003e 3 Patent Strategy.\u003cbr\u003e \u003cbr\u003e 4 Patent Tactics.\u003cbr\u003e \u003cbr\u003e 5 Managing Patents in the Marketing Department.\u003cbr\u003e \u003cbr\u003e 6 Managing Patents in the Engineering Department.\u003cbr\u003e \u003cbr\u003e 7 Managing Patents in Manufacturing and Operations.\u003cbr\u003e \u003cbr\u003e 8 Managing Patents in the Finance Department.\u003cbr\u003e \u003cbr\u003e 9 Managing Patents in the Human Resources Department.\u003cbr\u003e \u003cbr\u003e 10 Managing Patents in the Information Technology Department.\u003cbr\u003e \u003cbr\u003e 11 Patent Management and the Corporate\/\u003cbr\u003e IP Counsel.\u003cbr\u003e \u003cbr\u003e 12 Patent Management Paradigm for the CEO\/\u003cbr\u003e ICO.\u003cbr\u003e \u003cbr\u003e Index of Organizations.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402539802967,"sku":"9780471250500","price":26.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471250500.jpg?v=1730480712","url":"https:\/\/bookcurl.com\/products\/essentials-of-patents-essentials-series-22-9780471250500","provider":"Book Curl","version":"1.0","type":"link"}