{"product_id":"essentials-of-marketing-research-global-edition-9781292060163","title":"Essentials of Marketing Research Global Edition","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eI. INTRODUCTION AND EARLY PHASES OF MARKETING RESEARCH \u003cbr\u003e1. Introduction to Marketing Research \u003cbr\u003e2. Defining the Marketing Research Problem and Developing an Approach \u003cbr\u003e \u003cbr\u003eII. RESEARCH DESIGN FORMULATION \u003cbr\u003e3. Research Design, Secondary and Syndicated Data \u003cbr\u003e4. Qualitative Research \u003cbr\u003e5. Survey and Observation \u003cbr\u003e6. Experimentation and Causal Research \u003cbr\u003e7. Measurement and Scaling \u003cbr\u003e8. Questionnaire and Form Design \u003cbr\u003e9. Sampling Design and Procedures \u003cbr\u003e \u003cbr\u003eIII. DATA COLLECTION, ANALYSIS, AND REPORTING \u003cbr\u003e10. Data Collection and Preparation \u003cbr\u003e11. Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation \u003cbr\u003e12. Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression \u003cbr\u003e13. Report Preparation and Presentation \u003cbr\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51019580244311,"sku":"9781292060163","price":67.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781292060163.jpg?v=1750780688","url":"https:\/\/bookcurl.com\/products\/essentials-of-marketing-research-global-edition-9781292060163","provider":"Book Curl","version":"1.0","type":"link"}