{"product_id":"essential-principles-for-fundraising-success-9781118427330","title":"Essential Principles for Fundraising Success","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eEssential Principles for Fundraising Success\u003c\/i\u003e is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, \u003ci\u003eEssential Principles for Fundraising Success\u003c\/i\u003e takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraisingdeveloping a case statement, creating a campaign strategy, and securing big gifts. \u003ci\u003eEssential Principles for Fundraising Success\u003c\/i\u003e also offers creative, out-of-the-box solutions for convincing r\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eFigures, Tables, \u0026amp; Exhibits vii\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003eIntroduction: Purpose and Observations 1\u003c\/p\u003e \u003cp\u003e1 Principles of Fundraising: Time-Tested Truths 5\u003c\/p\u003e \u003cp\u003e2 Essential Fundraising Tools: Focusing Your Work 10\u003c\/p\u003e \u003cp\u003e3 The Board: Where Fundraising Begins 19\u003c\/p\u003e \u003cp\u003e4 Research: Working Smarter 29\u003c\/p\u003e \u003cp\u003e5 Annual Campaigns: The Basis for the Future 39\u003c\/p\u003e \u003cp\u003e6 Direct Mail: How to Build Your Donor Base 54\u003c\/p\u003e \u003cp\u003e7 Special Events: Making Friends, Raising Funds, and Having Fun 66\u003c\/p\u003e \u003cp\u003e8 Major Gifts: Getting to the Big Gifts 84\u003c\/p\u003e \u003cp\u003e9 Capital Campaigns: Building Success 96\u003c\/p\u003e \u003cp\u003e10 Planned Giving: You Can Do It 116\u003c\/p\u003e \u003cp\u003e11 Foundation Grants: Writing and Other Keys to Success 131\u003c\/p\u003e \u003cp\u003e12 Corporate Dollars: Sponsorship, Marketing, and More 143\u003c\/p\u003e \u003cp\u003e13 Technology: Embrace It 154\u003c\/p\u003e \u003cp\u003e14 Stewardship: Saying Thanks Pays Dividends 164\u003c\/p\u003e \u003cp\u003e15 Putting It All Together 180\u003c\/p\u003e \u003cp\u003eReferences 183\u003c\/p\u003e \u003cp\u003eThe Authors 185\u003c\/p\u003e \u003cp\u003eIndex 187\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406867931479,"sku":"9781118427330","price":23.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118427330.jpg?v=1730497389","url":"https:\/\/bookcurl.com\/products\/essential-principles-for-fundraising-success-9781118427330","provider":"Book Curl","version":"1.0","type":"link"}