{"product_id":"essential-b2b-marketing-strategies-9783031911033","title":"Essential B2B Marketing Strategies","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003eChapter 1: The Challenging and Changing B2B Landscape.- Chapter 2: Marketing Theories under the B2B Lens.- Chapter 3: B2B Marketing Mix.- Chapter 4: Exploring B2B Marketing Strategies.- Chapter 5: Ethics and Sustainability in B2B Marketing.- Chapter 6: Competitive Advantage through B2B Marketing.- Chapter 7: B2B Marketing in the Service Era.- Chapter 8: Servitization.- Chapter 9: B2B Marketing Technology.- Chapter 10: Leadership and People in B2B Marketing.- Chapter 11 Supply Networks in B2B.- Chapter 12: Artificial intelligence in B2B Marketing.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":51138458845527,"sku":"9783031911033","price":44.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/essential-b2b-marketing-strategies-9783031911033","provider":"Book Curl","version":"1.0","type":"link"}