{"product_id":"envisioning-collaboration-group-verbalvisual-composing-in-a-system-of-creativity-baywoods-technical-communications-9780895034007","title":"Envisioning Collaboration Group Verbalvisual","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe dissemination of desktop publishing and web authoring software has allowed nearly everyone in industrialized countries to combine verbal and visual symbols into text. Serious multimodal projects often demand extensive teamwork, especially in the workplace. But how can collaboration engaging such different traditions of expression be conducted effectively? To address this question, Envisioning Collaboration traces the composing processes of expert graphic artists and writers preparing advertising campaigns to retain a vital national account. It examines the influences on individual and dyadic composing processes of what Csikszentmihalyi terms the domain, in this case the disciplinary knowledge of advertising, and the field, in this case the surrounding economic conditions and client, vendor, customer, and agency executive gatekeepers.\u003c\/p\u003e\u003cp\u003e Based on a 460-hour participant-observation and intensive computerized data analysis, Envisioning Collaboration is the first book to me\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAcknowledgments\u003c\/p\u003e\u003cp\u003eCHAPTER 1: Introductory Framework and Overview \u003cbr\u003e Conceptual Framing \u003cbr\u003e Contextual Framing\u003cbr\u003e Overview of the Study and Completion of the Framework \u003c\/p\u003e\u003cp\u003eCHAPTER 2: Ping-Pong, Part I: Collaborative Brainstorming of an “Insight-Intensive” Team\u003cbr\u003e First Ad Concepting Session 2\/14: Forming a Mental Picture \u003cbr\u003e Summary of Artist-Writer Brainstorming\u003c\/p\u003e\u003cp\u003eCHAPTER 3: Ping-Pong, Part II: Development, Elaboration, and Evaluation of Concepts by an “Insight-Intensive” Team\u003cbr\u003e Neil’s Composing Lines 2\/14\u003cbr\u003e February 15 Evaluation of Lines Meeting: Customer Supplants Client \u003cbr\u003e Merging Pictures and Words: 2\/16-2\/22 \u003cbr\u003e Evolution of a Good Idea: The “Lawns are Our Life” Campaign \u003cbr\u003e Tip-Ball Evaluative Meeting 2\/22\/02: “I’m Sure We’ll See a Lawnmower in Here Real Soon” \u003cbr\u003eSecond Tip-Ball Meeting 2\/27\/02: “Romance the Product” \u003cbr\u003e3\/6 Tip-Ball Meeting: The End of the Lines and a New Assignment \u003cbr\u003e Case Conclusion \u003c\/p\u003e\u003cp\u003eCHAPTER 4: “We Had One Idea That We Liked a Lot”: The Invention of a Preparation- and Evaluation-Intensive Team\u003cbr\u003e The Copywriter\u003cbr\u003e The Artist\u003cbr\u003e Overview of Composing Processes\u003cbr\u003e Preparation and Preliminary Ideas\u003cbr\u003e Brainstorming Session\u003c\/p\u003e\u003cp\u003eCHAPTER 5: Less Divergence than Convergence: Analysis of a Preparation- and Evaluation-Intensive Team’s Invention and the End of the Hunt\u003cbr\u003e Summary of Artist-Writer Brainstorming\u003cbr\u003e Concept Development and Tip-Ball, 2\/15-22\u003cbr\u003e 2\/22-27 Tightening Up\u003cbr\u003e Verbal-Visual Cognition: Assimilation and Accommodation in the Dyadic Mind\u003c\/p\u003e\u003cp\u003eCHAPTER 6: Collaboration Envisioned\u003cbr\u003e Initial Verbal-Visual Invention Predominantly Concerned with Visual\u003cbr\u003e Rhetorical Elements in Verbal-Visual Composing\u003cbr\u003e Comparison of Sequences of Invention of Artist-Writer Teams\u003cbr\u003e Comparison of Collaboration Styles: Assertive vs. Supportive\u003cbr\u003e Dyadic Self-Evaluation\u003cbr\u003e The Pause That Refreshes and Other Varieties: Comparison of Pauses in Dyadic Composing Processes \u003cbr\u003e Dyad’s Conflict Management beyond Dismissal Pauses\u003cbr\u003e Efficient Principles of Concept Invention: Verbal-Visual Topoi\u003cbr\u003e Audience Analysis by Dyads, Artists, and Writers\u003cbr\u003e Mindfulness in the Collaborative Efforts\u003cbr\u003e Dyadic vs. Large-Group Productivity\u003cbr\u003e Contribution of the Study to Existing Models of Verbal-Visual Collaboration\u003cbr\u003e The Roles of Concepts and Layout in Group Assimilation and Accommodation\u003cbr\u003e Questions for Further Research\u003cbr\u003e Recommendations for the Practice, Training, and Teaching of Verbal-Visual Collaboration\u003c\/p\u003e\u003cp\u003e Appendix: Methods\u003cbr\u003e Data Gathering \u003cbr\u003e Data Analysis \u003cbr\u003e Mode of Representation\u003cbr\u003e Locating the Ethnographer \u003cbr\u003e Works Cited \u003c\/p\u003e\u003cp\u003e Author-Subject Index \u003c\/p\u003e\u003cp\u003e List of Figures\u003c\/p\u003e\u003cp\u003e List of Tables\u003c\/p\u003e","brand":"Baywood Publishing Company Inc","offers":[{"title":"Default Title","offer_id":49406490378583,"sku":"9780895034007","price":161.5,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/envisioning-collaboration-group-verbalvisual-composing-in-a-system-of-creativity-baywoods-technical-communications-9780895034007","provider":"Book Curl","version":"1.0","type":"link"}