{"product_id":"environmental-strategic-communication-advocacy-persuasion-and-public-relations-9781538152287","title":"Environmental Strategic Communication: Advocacy,","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eA growing focus on environmentalism among government agencies, corporations, non-profits and the general public has necessitated a turn to the practice of environmental advocacy in all of its forms, including public relations practice, persuasive messaging, and social marketing. As scientists, public policy experts, and NGOs seek influence on issues of climate change, wildlife conservation, air pollution, and the health of oceans, they are turning to professional communication practices in order to best engage with publics and policymakers.\u003c\/p\u003e\u003cp\u003eEnvironmental Advocacy and Public Relations provides students with both a theoretical understanding of environmental public relations and the tools with which to apply this knowledge. This includes hard skills such as a green op-ed writing, eco feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.\u003c\/p\u003e\u003cp\u003eThis text meets a growing needs for understanding environmentalism within media and communication. Unlike standard public relations texts, Environmental Advocacy and Public Relations integrates theories from environmentalism and ecology. It also recognizes the uniqueness of media tactics designed for green policy debates and social marketing. Finally, it emphasizes the agency of activist organizations like Greenpeace and the Sierra Club, which are central players in policy debates and warrant larger billing than they are often afforded in traditional PR and strategic communication textbooks.\u003c\/p\u003e\u003cp\u003ePedagogical features \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCase studies\u003c\/li\u003e\n\u003cli\u003eKey concepts\/terms\u003c\/li\u003e\n\u003cli\u003eDiscussion questions\u003c\/li\u003e\n\u003cli\u003eTactical PR activities and examples\u003c\/li\u003e\n\u003cli\u003eExperiential activities (opportunities for students to engage with the natural world in their own communities to better understand the issues they are studying. For example, a visit to a waterfront revitalization, an urban planning site, or an industrial clean-up area.)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction\u003c\/p\u003e\u003cp\u003eChapter 1: Historic Milestones and Trailblazers\u003c\/p\u003e\u003cp\u003eChapter 2: Opinion Leadership\u003c\/p\u003e\u003cp\u003eChapter 3: Public Relations and Advocacy\u003c\/p\u003e\u003cp\u003eChapter 4: Persuasion and Visual Rhetoric\u003c\/p\u003e\u003cp\u003eChapter 5: Ethics\u003c\/p\u003e\u003cp\u003eChapter 6: Public Scoping and Engagement\u003c\/p\u003e\u003cp\u003eChapter 7: Media Relations\u003c\/p\u003e\u003cp\u003eChapter 8: Advanced Writing and Visual Tactics\u003c\/p\u003e\u003cp\u003eChapter 9: Digital Environmentalism\u003c\/p\u003e\u003cp\u003eChapter 10: Corporate Social Responsibility\u003c\/p\u003e\u003cp\u003eChapter 11: Community, Accessibility, and Diversity\u003c\/p\u003e\u003cp\u003eChapter 12: International Communication\u003c\/p\u003e\u003cp\u003eChapter 13: Greening the Field: Communication and Sport\u003c\/p\u003e\u003cp\u003eChapter 14: Populism\u003c\/p\u003e\u003cp\u003eReferences\u003c\/p\u003e\u003cp\u003eIndex\u003c\/p\u003e\u003cp\u003eAbout the Author\u003c\/p\u003e","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Default Title","offer_id":51041196835159,"sku":"9781538152287","price":55.8,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/environmental-strategic-communication-advocacy-persuasion-and-public-relations-9781538152287","provider":"Book Curl","version":"1.0","type":"link"}