{"product_id":"entrepreneurship-starting-and-operating-a-small-business-global-edition-9781292097411","title":"Entrepreneurship Starting and Operating A Small","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eUNIT 1: Entrepreneurial Pathways\u003c\/b\u003e      \u003c\/p\u003e \u003cp\u003e1. Entrepreneurs Recognize Opportunities\u003c\/p\u003e \u003cp\u003e2. The Business Plan: Road Map to Success\u003c\/p\u003e \u003cp\u003e\u003ci\u003eHonest Tea Business Plan \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3. Creating Business from Opportunity\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCase Study:Spanx\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eUNIT 2: Integrated Marketing\u003c\/b\u003e     \u003c\/p\u003e \u003cp\u003e4. Exploring Your Market\u003c\/p\u003e \u003cp\u003e5. Developing the Right Marketing Mix and Plan  \u003c\/p\u003e \u003cp\u003e6. Smart Selling and Effective Customer Service\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCase Study:Kitchen Arts \u0026amp; Letters, Inc. \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e  \u003c\/b\u003e    \u003c\/p\u003e \u003cp\u003e\u003cb\u003eUNIT 3: Show Me the Money: Finding, Securing, and Managing It\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e7. Understanding and Managing Start-Up, Fixed, and Variable Costs\u003c\/p\u003e \u003cp\u003e8. Using Financial Statements to Guide a Business      \u003c\/p\u003e \u003cp\u003e9. Cash Flow and Taxes   \u003c\/p\u003e \u003cp\u003e10. Financing Strategy \u0026amp; Tactics   \u003c\/p\u003e \u003cp\u003e\u003ci\u003eCase Study: Lee’s Ice Cream\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e  \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eUNIT 4: Operating a Small Business Effectively      \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e11. Addressing Legal Issues and Managing Risk \u003c\/p\u003e \u003cp\u003e12. Operating for Success\u003c\/p\u003e \u003cp\u003e13. Management, Leadership, \u0026amp; Ethical Practices\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCase Study: ONLC Training Centers\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e  \u003c\/p\u003e \u003cp\u003e\u003cb\u003eUNIT 5: Cashing in the Brand     \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e14. Franchising, Licensing, and Harvesting: Cashing in Your Brand    \u003c\/p\u003e \u003cp\u003e\u003ci\u003eCase Study: Honest Tea \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e  \u003c\/p\u003e \u003cp\u003eAppendix 1: Sample Student Business Plan\u003c\/p\u003e \u003cp\u003eAppendix 2: BizBuilder Business Plan \u003c\/p\u003e \u003cp\u003eAppendix 3: Resources for Entrepreneurs      \u003c\/p\u003e \u003cp\u003eAppendix 4: Useful Formulas and Equations \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51138238841175,"sku":"9781292097411","price":68.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781292097411.jpg?v=1751918573","url":"https:\/\/bookcurl.com\/products\/entrepreneurship-starting-and-operating-a-small-business-global-edition-9781292097411","provider":"Book Curl","version":"1.0","type":"link"}