{"product_id":"entrepreneurship-innovation-and-technology-9781032376684","title":"Entrepreneurship Innovation and Technology","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe combination of entrepreneurship, innovation, and technology has become the source of disruptive business models that transform industries and markets. The integrative understanding of these three drivers of today's economy is fundamental to business.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eEntrepreneurship, Innovation, and Technology\u003c\/em\u003e aims to connect core models and tools that are already created by well-known authors and scholars in order to deliver a unique guide for building successful business models through the adoption of new technologies and the use of effective innovation methods. The book goes through the entrepreneurial lifecycle, describing and applying core innovation models and tools such as the business model canvas, lean startup, design thinking, customer development, and open innovation, while taking into consideration disruptive technologies such as mobile internet, cloud computing, internet of things, and blockchain. Finally, the book describes and analyzes how successful cases have bee\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAcknowledgements\u003c\/p\u003e\u003cp\u003eChapter 1: Stages of the Entrepreneurial Lifecycle\u003c\/p\u003e\u003cp\u003e1.1 Introduction \u003c\/p\u003e\u003cp\u003e1.2 Business Opportunities\u003c\/p\u003e\u003cp\u003e1.3 Ideation and Testing: Ideas, Products, and Customers\u003c\/p\u003e\u003cp\u003e1.4 Business Model Generation\u003c\/p\u003e\u003cp\u003e1.5 Resource Acquisition\u003c\/p\u003e\u003cp\u003e1.6 Management and Execution\u003c\/p\u003e\u003cp\u003eCase Study Nº1 The McDonald's Story: The Founder\u003c\/p\u003e\u003cp\u003eCase Study Nº2 Data-Driven Innovation: The Case of Luko\u003c\/p\u003e\u003cp\u003e1.7 Essential and Additional Resources\u003c\/p\u003e\u003cp\u003eChapter 2: Business Model Innovation Processes \u003c\/p\u003e\u003cp\u003e2.1 Introduction \u003c\/p\u003e\u003cp\u003e2.2 Business Models\u003c\/p\u003e\u003cp\u003e2.3 The Technological Basis of Disruption\u003c\/p\u003e\u003cp\u003e2.4 Disruptive Innovation\u003c\/p\u003e\u003cp\u003e2.5 Business Model Innovation \u003c\/p\u003e\u003cp\u003e2.6 Application of Information Technology into the Innovation of Business Models\u003c\/p\u003e\u003cp\u003eCase Study Nº3 Disruptive Innovation of the Automotive Industry\u003c\/p\u003e\u003cp\u003eCase Study Nº4 Tesla’s High-End Disruption Model\u003c\/p\u003e\u003cp\u003e2.7 Essential and Additional Resources\u003c\/p\u003e\u003cp\u003eChapter 3: Methods and Tools for Innovation\u003c\/p\u003e\u003cp\u003e3.1 Introduction\u003c\/p\u003e\u003cp\u003e3.2 Methods of Innovation\u003c\/p\u003e\u003cp\u003e3.3 Theories of Innovation \u003c\/p\u003e\u003cp\u003e3.4 Tools for Innovation\u003c\/p\u003e\u003cp\u003eCase Study Nº 5 Disruptive Innovation in the Education Sector\u003c\/p\u003e\u003cp\u003eCase Study Nº 6 Insurtech Community Hub (ICH) and Bdeo\u003c\/p\u003e\u003cp\u003e3.5 Essential and Additional Resources\u003c\/p\u003e\u003cp\u003eChapter 4: Entrepreneurial Skills \u003c\/p\u003e\u003cp\u003e4.1 Introduction\u003c\/p\u003e\u003cp\u003e4.2 Adaptability\u003c\/p\u003e\u003cp\u003e4.3 Find and Manage People\u003c\/p\u003e\u003cp\u003e4.4 Managing Cash Effectively\u003c\/p\u003e\u003cp\u003e4.5 Focus on Customers\u003c\/p\u003e\u003cp\u003e4.6 Selling\u003c\/p\u003e\u003cp\u003e4.7 Humility \u003c\/p\u003e\u003cp\u003e4.8 Creating and Managing Alliances\u003c\/p\u003e\u003cp\u003e4.9 Creativity and Innovation\u003c\/p\u003e\u003cp\u003e4.10 Optimism and Inspiration\u003c\/p\u003e\u003cp\u003eCase Study Nº 7: Imogen Heap – Will There Be a Blockchain Revolution?\u003c\/p\u003e\u003cp\u003eCase Study Nº 8: New Methods for Digital Skills Education in Developing Countries\u003c\/p\u003e\u003cp\u003e4.11 Essential and Additional Resources\u003c\/p\u003e\u003cp\u003eChapter 5: Entrepreneurship and Innovation Management, an Integrative Approach\u003c\/p\u003e\u003cp\u003e5.1 Introduction\u003c\/p\u003e\u003cp\u003e5.2 Managing the Entrepreneurial Journey \u003c\/p\u003e\u003cp\u003e5.3 Business Model Innovation\u003c\/p\u003e\u003cp\u003e5.4 Innovation Methods and Tools\u003c\/p\u003e\u003cp\u003e5.5 Becoming a Successful Entrepreneur\u003c\/p\u003e\u003cp\u003e5.6 Final Reflection\u003c\/p\u003e\u003cp\u003eCase Study Nº 9: The Entrepreneurial Journey of Airbnb\u003c\/p\u003e\u003cp\u003eCase Study Nº 10: Deki – A Charity, Evolving Over Time\u003c\/p\u003e\u003cp\u003e5.7 Essential and Additional Resources\u003c\/p\u003e\u003cp\u003eIndex\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51019015815511,"sku":"9781032376684","price":49.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032376684.jpg?v=1750779037","url":"https:\/\/bookcurl.com\/products\/entrepreneurship-innovation-and-technology-9781032376684","provider":"Book Curl","version":"1.0","type":"link"}