{"product_id":"entrepreneurship-in-microenterprises-a-strategic-analysis-of-manufacturing-industries-in-kenya-textiles-woodwork-and-metalwork-9780761801405","title":"Entrepreneurship in Microenterprises A Strategic","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA study of Kenya's small-scale manufacturers. The book takes a sub-sector approach, focusing on the particular industries of tailoring, woodwork and metalwork. It investigates the development of these sub-sectors by taking a strategic management approach.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter 1 Contents: Entrepreneurship in Micro-enterprises: An Introduction Chapter 2 The General Environment of Micro-enterprises in Kenya Chapter 3 Conceptual Framework for Industry Analysis and Methodological Issues Chapter 4 Industry Analysis: Textiles Chapter 5 Industry Analysis: Woodwork Chapter 6 Industry Analysis:  Metalwork Chapter 7 Entrepreneurship and Micro-enterprise Development Chapter 8 Jua Kali: Gap Analysis Chapter 9 Bibliography","brand":"University Press of America","offers":[{"title":"Default Title","offer_id":49527157555543,"sku":"9780761801405","price":46.42,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780761801405.jpg?v=1731866741","url":"https:\/\/bookcurl.com\/products\/entrepreneurship-in-microenterprises-a-strategic-analysis-of-manufacturing-industries-in-kenya-textiles-woodwork-and-metalwork-9780761801405","provider":"Book Curl","version":"1.0","type":"link"}