{"product_id":"entrepreneurship-for-rural-startups-9780367522698","title":"Entrepreneurship for Rural Startups","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eEntrepreneurs who start out with no network, no money, no market and scarce resources find a big contrast between what they read in books and the success stories from the Valley and their reality, specially first-timers. Most entrepreneurial books focus on the Business Canvas Model, simplifying the process of building a start-up. Many entrepreneurs who have no previous business experience embrace quick and lean methods without the foundations needed to build solid value proposals. \u003c\/p\u003e\u003cp\u003eThis book stands out because it deals with entrepreneurship in environments far removed from large cities with fewer infrastructures, connections and resources but which also need companies that provide services to citizens and society. This book focuses on the basics, treating each part of the business canvas as a discipline itself that must be mastered. The book illustrates key lessons learned and offers guidance on essential topics for new venture success in mainstream markets. It expands critica\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart I. Basic Principles for Successful Rural Entrepreneurship. \u003c\/b\u003e1. First Steps: understanding the start-ups ecosystem \u003ci\u003eIgnacio Morales Conde, José L. Córdoba Leiva and Susan Giesecke. \u003c\/i\u003e2. Where is the money? Funding and finances \u003ci\u003eFélix Jiménez-Naharro, María Mar González-Zamora and Tom Horsey. \u003c\/i\u003e3. How Do I sell it? Marketing and Communication Fundamentals \u003ci\u003eGloria Jiménez-Marín and Marta Domínguez de la Concha-Castañeda.\u003c\/i\u003e4. Business development and day to day operations \u003ci\u003eRodrigo Elías Zambrano and Javier Domingo Morales. \u003c\/i\u003e5. Assembling a tech-team \u003ci\u003eEmilio Solís and Álvaro Pareja. \u003c\/i\u003e6. Legal tips for newcomers \u003ci\u003eVíctor López and Ricardo San Martín. \u003c\/i\u003e7. Dealing (and working) with large companies \u003cem\u003eÓscar Carreras and Patricia Hernanz. \u003c\/em\u003e\u003cstrong\u003ePart II. Entrepreneurship with Rural Start-ups. \u003c\/strong\u003e8. Spain \u003cem\u003eCoordinated by Patricia López Trabajo. \u003c\/em\u003e9. USA \u003cem\u003eCoordinated by Susan Giesecke. \u003c\/em\u003e10. Portugal \u003cem\u003eCoordinated by Patricia Margarida Farias Coelho. \u003c\/em\u003e11. Latin America (Peru and Brazil) \u003cem\u003eCoordinated by Patricia M. Farias Coelho and Mónica Reyes. \u003c\/em\u003e12. United Kingdom \u003ci\u003eCoordinated by Irene García Medina. \u003c\/i\u003e\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51017940173143,"sku":"9780367522698","price":24.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367522698.jpg?v=1750775144","url":"https:\/\/bookcurl.com\/products\/entrepreneurship-for-rural-startups-9780367522698","provider":"Book Curl","version":"1.0","type":"link"}