{"product_id":"entrepreneurship-for-dummies-2nd-edition-9781119912637","title":"Entrepreneurship For Dummies 2nd Edition","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Getting Started in Entrepreneurship 5 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Understanding Entrepreneurship 7\u003c\/p\u003e \u003cp\u003eChapter 2: Entrepreneurship in the 21st Century 25\u003c\/p\u003e \u003cp\u003eChapter 3: Preparing to Seek Opportunity 45\u003c\/p\u003e \u003cp\u003eChapter 4: Testing an Opportunity Before You Leap 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Testing the Feasibility of Your Business Concept 77 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5: Understanding Your Industry 79\u003c\/p\u003e \u003cp\u003eChapter 6: What Your Customers Can Tell You 95\u003c\/p\u003e \u003cp\u003eChapter 7: Designing Solutions for a New Marketplace 117\u003c\/p\u003e \u003cp\u003eChapter 8: Protecting Your Products and Services 137\u003c\/p\u003e \u003cp\u003eChapter 9: Putting Together Your Founding Team 161\u003c\/p\u003e \u003cp\u003eChapter 10: Getting Solutions to Customers: The Supply Chain 181\u003c\/p\u003e \u003cp\u003eChapter 11: Developing and Testing Your Business Model 193\u003c\/p\u003e \u003cp\u003eChapter 12: Assessing Your Initial Financial Needs 209\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Designing a Company 231 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 13: Preparing a Business Plan 233\u003c\/p\u003e \u003cp\u003eChapter 14: Finding Money to Start and Grow Your Venture 257\u003c\/p\u003e \u003cp\u003eChapter 15: Starting with the Right Legal Structure 279\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Growing a Company 297 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 16: Planning for Growth 299\u003c\/p\u003e \u003cp\u003eChapter 17: Developing a Marketing Strategy 333\u003c\/p\u003e \u003cp\u003eChapter 18: Making and Using Money Wisely: The Financial Plan 357\u003c\/p\u003e \u003cp\u003eChapter 19: Planning for Things That Go Bump in the Night 381\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: The Part of Tens 397 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 20: Ten Reasons Not to Start a Business 399\u003c\/p\u003e \u003cp\u003eChapter 21: Ten Ways to Spark Your Innovative Spirit 405\u003c\/p\u003e \u003cp\u003eIndex 411\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866425569623,"sku":"9781119912637","price":19.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119912637.jpg?v=1722278586","url":"https:\/\/bookcurl.com\/products\/entrepreneurship-for-dummies-2nd-edition-9781119912637","provider":"Book Curl","version":"1.0","type":"link"}