{"product_id":"entrepreneurship-for-creative-scientists-9780750311472","title":"Entrepreneurship for Creative Scientists","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eBeing a scientist has changed dramatically in recent times. Through patenting and commercialization, scientists today can develop their work beyond a publication in a learned journal. Indeed, universities and governments are encouraging today’s scientists and engineers to break their research out of the laboratory and into the commercial world. However, doing so is complicated and can be daunting for those more used to a research seminar than a boardroom. Start-ups are journeys into uncertainty and entrepreneurs are individuals who are comfortable with uncertainty, thrive on challenges and are prepared to take risks.\u003c\/p\u003e\u003cp\u003eThis book, written by experienced scientists and entrepreneurs, deals with businesses started by scientists based on innovation and sets out to clarify for scientists and engineers the steps necessary to take an idea along the path to commercialization and maximize the potential for success, regardless of the path taken.\u003c\/p\u003e\u003cp\u003eThe difference between a scient\u003c\/p\u003e","brand":"Institute of Physics Publishing","offers":[{"title":"Default Title","offer_id":51037653565783,"sku":"9780750311472","price":28.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780750311472.jpg?v=1750936688","url":"https:\/\/bookcurl.com\/products\/entrepreneurship-for-creative-scientists-9780750311472","provider":"Book Curl","version":"1.0","type":"link"}