{"product_id":"entrepreneurship-at-the-bottom-of-the-pyramid-9781138846555","title":"Entrepreneurship at the Bottom of the Pyramid","description":"\u003cul\u003e\u003cul\u003e\u003c\/ul\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003e2017 Nautilus Book Awards: Silver Award Winner\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e2018 Great Northwest Book Festival: Winner \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cul\u003e\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003c\/ul\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003e2018 Hollywood Book Festival: Winner\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cul\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/ul\u003e\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eEntrepreneurship at the Bottom of the Pyramid\u003c\/em\u003e seeks to demonstrate to students the range of entrepreneurial activities that can be implemented in developing countries to alleviate poverty. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book blends theory, visual examples and practical learning activities to help students apply their knowledge and encourage thinking outside the box'. It begins by introducing the reader to two fundamental concepts - poverty and the bottom of the pyramid - so they have a solid grasp of the context in which the entrepreneurial activities are implemented. Next, the authors discuss the entrepreneurial process, highlighting the most relevant elements: risk, survival and growth, entrepr\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51019533287767,"sku":"9781138846555","price":58.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781138846555.jpg?v=1750780550","url":"https:\/\/bookcurl.com\/products\/entrepreneurship-at-the-bottom-of-the-pyramid-9781138846555","provider":"Book Curl","version":"1.0","type":"link"}