{"product_id":"entrepreneurship-and-effective-small-business-management-global-edition-9781292060613","title":"Entrepreneurship and Effective Small Business","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eSection 1:  The Rewards and Challenges of Entrepreneurship\u003c\/p\u003e \u003cp\u003e1.   Entrepreneurs: The Driving Force Behind Small Business\u003c\/p\u003e \u003cp\u003e2.   Ethics and Social Responsibility: Doing the Right Thing \u003c\/p\u003e \u003cp\u003e3.     Creativity and Innovation: Keys to Entrepreneurial Success \u003c\/p\u003e \u003cp\u003e4.   Strategic Management and the Entrepreneur \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eSection 2:  Launching a Venture:  Entry Strategies\u003c\/p\u003e \u003cp\u003e5.   Choosing a Form of Ownership \u003c\/p\u003e \u003cp\u003e6.   Franchising and the Entrepreneur \u003c\/p\u003e \u003cp\u003e7.   Buying an Existing Business \u003c\/p\u003e \u003cp\u003e8.  New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eSection 3:  Building a Marketing Plan\u003c\/p\u003e \u003cp\u003e9.    Building a Bootstrap Marketing Plan \u003c\/p\u003e \u003cp\u003e10. Creative Use of Advertising and Promotion \u003c\/p\u003e \u003cp\u003e11. Pricing and Credit Strategies \u003c\/p\u003e \u003cp\u003e12. Global Marketing Strategies \u003c\/p\u003e \u003cp\u003e13. E-Commerce and Entrepreneurship\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eSection 4:  Building a Financial Plan\u003c\/p\u003e \u003cp\u003e14. Creating a Solid Financial Plan\u003c\/p\u003e \u003cp\u003e15. Managing Cash Flow \u003c\/p\u003e \u003cp\u003e16. Sources of Equity Financing \u003c\/p\u003e \u003cp\u003e17. Sources of Debt Financing \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eSection 5:  Building an Operating Plan\u003c\/p\u003e \u003cp\u003e18. Location, Layout, and Physical Facilities \u003c\/p\u003e \u003cp\u003e19. Supply Chain Management \u003c\/p\u003e \u003cp\u003e20. Managing Inventory \u003c\/p\u003e \u003cp\u003e21. Staffing and Leading a Growing Company \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eSection 6:  Legal Aspects of Small Business:  Succession, Ethics, and Government Regulation\u003c\/p\u003e \u003cp\u003e22. Management Succession and Risk Management Strategies in the Family Business\u003c\/p\u003e23. The Legal Environment: Business Law and Government Regulation \u003cbr\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51019580178775,"sku":"9781292060613","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781292060613.jpg?v=1750780689","url":"https:\/\/bookcurl.com\/products\/entrepreneurship-and-effective-small-business-management-global-edition-9781292060613","provider":"Book Curl","version":"1.0","type":"link"}