{"product_id":"entrepreneurship-9780134729534","title":"Entrepreneurship","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ch3\u003eAbout our authors\u003c\/h3\u003e \u003cp\u003e\u003cstrong\u003eBruce R. Barringer\u003c\/strong\u003e is a Professor and Department Head for the School of Entrepreneurship at Oklahoma State University. He also holds the N. Malone Mitchell Jr. and the Student Ventures chairs. Barringer received his PhD from the University of Missouri and his MBA from Iowa State University. His research interests include feasibility analysis, firm growth, corporate entrepreneurship, and the impact of interorganizational relationships on business organizations. Over the years, he has worked with a number of technology-based incubators and student-led entrepreneurship activities and clubs.\u003c\/p\u003e \u003cp\u003eBarringer's work has been published in \u003ccite\u003eStrategic Management Journal\u003c\/cite\u003e, \u003ccite\u003eJournal of Management\u003c\/cite\u003e, \u003ccite\u003eJournal of Business Venturing\u003c\/cite\u003e, \u003ccite\u003eJournal of Small Business Management\u003c\/cite\u003e, \u003ccite\u003eJournal of Developmental Entrepreneurship\u003c\/cite\u003e, and several other outlets. He is the author or coauthor of 5 books, including \u003ccit\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePART 1: DECISION TO BECOME AN ENTREPRENEUR  \u003col\u003e\u003cli\u003eIntroduction to Entrepreneurship\u003c\/li\u003e\u003c\/ol\u003e  PART 2: DEVELOPING SUCCESSFUL BUSINESS IDEAS  \u003col\u003e\n\u003cli\u003eRecognizing Opportunities and Generating Ideas\u003c\/li\u003e\n\u003cli\u003eFeasibility Analysis\u003c\/li\u003e\n\u003cli\u003eDeveloping an Effective Business Model\u003c\/li\u003e\n\u003cli\u003eIndustry and Competitor Analysis\u003c\/li\u003e\n\u003cli\u003eWriting a Business Plan\u003c\/li\u003e\n\u003c\/ol\u003e  PART 3: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM  \u003col\u003e\n\u003cli\u003ePreparing the Proper Ethical and Legal Foundation\u003c\/li\u003e\n\u003cli\u003eAssessing a New Venture's Financial Strength and Viability\u003c\/li\u003e\n\u003cli\u003eBuilding a New-Venture Team\u003c\/li\u003e\n\u003cli\u003eGetting Financing or Funding\u003c\/li\u003e\n\u003c\/ol\u003e  PART 4: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM  \u003col\u003e\n\u003cli\u003eUnique Marketing Issues\u003c\/li\u003e\n\u003cli\u003eThe Importance of Intellectual Property\u003c\/li\u003e\n\u003cli\u003ePreparing for and Evaluating the Challenges of Growth\u003c\/li\u003e\n\u003cli\u003eStrategies for Firm Growth\u003c\/li\u003e\n\u003cli\u003eFranchising\u003c\/li\u003e\n\u003c\/ol\u003e\u003c\/cit\u003e\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":50577220698455,"sku":"9780134729534","price":197.03,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780134729534.jpg?v=1746094376","url":"https:\/\/bookcurl.com\/products\/entrepreneurship-9780134729534","provider":"Book Curl","version":"1.0","type":"link"}