{"product_id":"entrepreneurial-vernacular-9781421433288","title":"Entrepreneurial Vernacular","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDuring the 1920s, enterprising realtors, housing professionals, and builders developed the models that became the inspiration for the subdivision tract housing now commonplace in the U.S.   Originally published in 2001. Suburban subdivisions of individual family homes are so familiar a part of the American landscape that it is hard to imagine a time when they were not common in the U. S. The shift to large-scale speculative subdivisions is usually attributed to the period after World War II. In Entrepreneurial Vernacular: Developers' Subdivisions in the 1920s, Carolyn S. Loeb shows that the precedents for this change in single-family home design were the result of concerted efforts by entrepreneurial realtors and other housing professionals during the 1920s. In her discussion of the historical and structural forces that propelled this change, Loeb focuses on three typical speculative subdivisions of the 1920s and on the realtors, architects, and building-craftsmen who designed and cons\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eLoeb should be applauded for telling a complicated story. She successfully makes the realtors, architects, and building-craftsmen agents of physical growth. Loeb also uses careful case studies, but moves beyond them to try to tell a wider story.\u003cbr\u003e—Ann Durkin Keating, \u003ci\u003eH-Net Reviews\u003c\/i\u003e\u003cbr\u003eLoeb's useful concept of entrepreneurial vernacular may encourage scholars to pay more attention to the builders and tradesmen whose activities were important in themselves and also constitute an important arena in which the histories of business, labor, and cities intersect.\u003cbr\u003e—Richard Harris, \u003ci\u003eJournal of American History\u003c\/i\u003e\u003cbr\u003eLoeb's book helps us understand the roots of a significant trend in American housing after World War II . . . It is well organized and well written.\u003cbr\u003e—Ellen Christensen, \u003ci\u003eMichigan Historical Review\u003c\/i\u003e\u003cbr\u003e\u003ci\u003eEntrepreneurial Vernacular\u003c\/i\u003e is certainly the best and most comprehensive book I have read about the design and development of the modern, large-scale housing subdivision.\u003cbr\u003e—Thomas C. Hubka, \u003ci\u003eUrban History\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eList of Illustrations\u003cbr\u003eAcknowledgments\u003cbr\u003eIntroduction. The Entrepreneurial Vernacular Subdivision\u003cbr\u003e\u003cb\u003ePart I. Three Subdivisions and Their Builders \u003c\/b\u003e\u003cbr\u003eChapter 1: The Ford Homes: The Case of the Borrowed Builders\u003cbr\u003eChapter 2: Brightmoor: The Case of the Absent Architect\u003cbr\u003eChapter 3: Westwood Highlands: The Rise of the Realtor\u003cbr\u003e\u003cb\u003ePart II. Agency, From, and Meaning\u003c\/b\u003e\u003cbr\u003eChapter 4: The Home-Ownership Network: Constructing Community\u003cbr\u003eChapter 5: Architectural Style: The Charm of Continuity\u003cbr\u003eConclusion. Architecture as Social Process \u003cbr\u003eNotes\u003cbr\u003eBibliographical Note\u003cbr\u003eIllustration Credits\u003cbr\u003eIndex\u003c\/p\u003e","brand":"Johns Hopkins University Press","offers":[{"title":"Default Title","offer_id":49408133103959,"sku":"9781421433288","price":35.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781421433288.jpg?v=1730501706","url":"https:\/\/bookcurl.com\/products\/entrepreneurial-vernacular-9781421433288","provider":"Book Curl","version":"1.0","type":"link"}