{"product_id":"entrepreneurial-marketing-9781119835202","title":"Entrepreneurial Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003ePrologue: Marketing in the Post-Normal Era xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003e1 The Omnihouse Model: A Holistic Perspective of Entrepreneurial Marketing 1\u003c\/p\u003e \u003cp\u003e2 From Professional to Entrepreneurial Marketing: The Core Elements of the Omnihouse Model 7\u003c\/p\u003e \u003cp\u003e3 Rethinking Competition: Collaborating for Sustainability 17\u003c\/p\u003e \u003cp\u003e4 Navigating Customers: Progressive Approach for Stronger Market Position 33\u003c\/p\u003e \u003cp\u003e5 Unifying Capabilities: Converging Mindsets Within an Organization 47\u003c\/p\u003e \u003cp\u003e6 Integrating Functions: Converging Departments Within an Organization 55\u003c\/p\u003e \u003cp\u003e7 Converging Creativity and Productivity: From Idea Generation to Capital Optimization 67\u003c\/p\u003e \u003cp\u003e8 Creativity and the Balance Sheet: Securing Funding for Imaginative Capabilities 79\u003c\/p\u003e \u003cp\u003e9 Converging Innovation and Improvement: Solution-Centric Approach for Higher Profit Margin 93\u003c\/p\u003e \u003cp\u003e10 Converging Leadership and Management: Maintaining Values and Increasing Market Value 109\u003c\/p\u003e \u003cp\u003e11 Finding and Seizing Opportunities: From Business Outlook to Marketing Architecture 123\u003c\/p\u003e \u003cp\u003e12 Building Omni Capabilities: From Preparation to Execution 141\u003c\/p\u003e \u003cp\u003e13 Securing Future Trajectory: From Balance Sheet to Market Value 161\u003c\/p\u003e \u003cp\u003e14 Uniting Marketing and Finance: From Separation to Integration 181\u003c\/p\u003e \u003cp\u003e15 Technology for Humanity: High Tech, Higher Touch 199\u003c\/p\u003e \u003cp\u003e16 Technology and Stakeholders: Leveraging Tools to Increase Value 211\u003c\/p\u003e \u003cp\u003e17 The Post-Operational Excellence: Balancing Rigidity and Flexibility 225\u003c\/p\u003e \u003cp\u003eEpilogue: Visioning the Next Curve 241\u003c\/p\u003e \u003cp\u003eAppendix: Punokawan and Pandava: The Indonesian Mythic Symbols of CI-EL and PI-PM in the Omnihouse Model 249\u003c\/p\u003e \u003cp\u003eAbout the Authors 253\u003c\/p\u003e \u003cp\u003eIndex 255\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407166546263,"sku":"9781119835202","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119835202.jpg?v=1730498404","url":"https:\/\/bookcurl.com\/products\/entrepreneurial-marketing-9781119835202","provider":"Book Curl","version":"1.0","type":"link"}