{"product_id":"entrepreneur-magazine-9780471157731","title":"Entrepreneur Magazine","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBuild an empire step by step\u003cbr\u003e \u003cbr\u003e Don''t risk a small fortune trying to make a big one. Let acclaimedconsultant Don Debelak show you how to get your exciting newproduct off the drawing board and into the marketplace--withoutlosing your shirt! In this book, you''ll learn what every inventorand entrepreneur needs to know about manufacturing techniques,product design, distribution channels, patents, licensing, and cashflow. You''ll also discover how to handle some very tricky issuesthat are crucial to your success, including\u003cbr\u003e * Knowing when your product is market ready\u003cbr\u003e * Creating a step-by-step product-to-market strategy\u003cbr\u003e * Adjusting your strategy to changing market conditions\u003cbr\u003e * Finding financial help from investors, manufacturers, anddistributors\u003cbr\u003e * Having manufacturers pay development costs prior tolicensing\u003cbr\u003e \u003cbr\u003e Also available from the Entrepreneur Magazine library:\u003cbr\u003e * The Entrepreneur Magazine Small Business Advisor\u003cbr\u003e * The Entrepreneur Magazine Small Bus\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eGETTING STARTED.\u003cbr\u003e \u003cbr\u003e Facing Realities: Hard Work Lies Ahead.\u003cbr\u003e \u003cbr\u003e Financing: Forget the Myths--Here's the Truth.\u003cbr\u003e \u003cbr\u003e Drop Your Paranoia: Talk about Your Product Idea!\u003cbr\u003e \u003cbr\u003e Professionalism: Know What You're Doing.\u003cbr\u003e \u003cbr\u003e Licensing: The Preliminary Work.\u003cbr\u003e \u003cbr\u003e THE GO\/NO-GO DECISIONS.\u003cbr\u003e \u003cbr\u003e Distribution: Nothing Is More Important.\u003cbr\u003e \u003cbr\u003e Product Appeal: Will Customers Buy?\u003cbr\u003e \u003cbr\u003e Manufacturing Costs: Can Your Product Make a Profit?\u003cbr\u003e \u003cbr\u003e Inside Help: Everyone Needs Key Contacts.\u003cbr\u003e \u003cbr\u003e Reworking Your Product: How to Adjust and Pass the Go\/No-GoDecisions.\u003cbr\u003e \u003cbr\u003e SELLING YOUR PRODUCT.\u003cbr\u003e \u003cbr\u003e The First Sales Period: Proving a Product Will Sell.\u003cbr\u003e \u003cbr\u003e Evaluating Initial Sales Results--Before You Spend BigMoney.\u003cbr\u003e \u003cbr\u003e Licensing: Now Is the Ideal Time.\u003cbr\u003e \u003cbr\u003e The Transitional Period: Growing Your Business.\u003cbr\u003e \u003cbr\u003e Checklists for a Smooth-Running Company.\u003cbr\u003e \u003cbr\u003e The Business Plan: Turning into an Operating Company.\u003cbr\u003e \u003cbr\u003e Financing the Growing Business.\u003cbr\u003e \u003cbr\u003e Conclusion: Exhilarating Times: You Too Can Be Successful.\u003cbr\u003e \u003cbr\u003e Appendix.\u003cbr\u003e \u003cbr\u003e Glossary.\u003cbr\u003e \u003cbr\u003e Helpful Sources.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402504053079,"sku":"9780471157731","price":63.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471157731.jpg?v=1730480604","url":"https:\/\/bookcurl.com\/products\/entrepreneur-magazine-9780471157731","provider":"Book Curl","version":"1.0","type":"link"}