{"product_id":"entrepreneur-9780857082886","title":"Entrepreneur","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eSmall Business Book Award Winner 2013,\u003c\/b\u003e Small Business Book Awards\u003cbr\u003e \u003cb\u003e\u003cbr\u003e The secrets of the UK''s biggest online entrepreneurs revealed\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThinking of starting a business? Already have a business online and looking to take it to the next level? The wonderful world wide web has made creating a start-up that much easier. Thousands of people are out there reaping the rewards the web can bring. If you want to join them, you''ve come to the right place.\u003c\/p\u003e \u003cp\u003eProfiling today''s foremost web entrepreneurs, Lucy Tobin - who meets successful business founders every week writing an enterprise column for \u003ci\u003eThe Evening Standard\u003c\/i\u003e  takes us through their start-up stories and maps out exactly what''s made them so successful. You'll hear first hand from the bright sparks behind some of the UK''s top online businesses. With interviews, practical advice and insights, you''ll learn how they did it, what they recommend, and how you can do it too.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e'An inspirational offering into the UK s best and brightest in the world of online. (Entrepreneur Country, MArch 2012) For any budding entrepreneur who wants to learn from those that have been there, done that, and got the successful web businesss . (Seven Hills, 26th April 2012) A book that is a cut above the usual business tracts, thanks in large part to Tobin s experience in the field, knack for bringing out the best in her interviewees, and superior writing skills. (Talk Business Magazine, June 2012)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgements vii\u003c\/p\u003e \u003cp\u003eAbout the Author ix\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: The Story Behind 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. Wonga 11\u003c\/p\u003e \u003cp\u003e2. Moonpig 21\u003c\/p\u003e \u003cp\u003e3. Mumsnet 29\u003c\/p\u003e \u003cp\u003e4. JustGiving 37\u003c\/p\u003e \u003cp\u003e5. Zoopla 47\u003c\/p\u003e \u003cp\u003e6. GoCompare 55\u003c\/p\u003e \u003cp\u003e7. Groupon \/ MyCityDeal 63\u003c\/p\u003e \u003cp\u003e8. SpareRoom 71\u003c\/p\u003e \u003cp\u003e9. Made.com 81\u003c\/p\u003e \u003cp\u003e10. Moo.com 89\u003c\/p\u003e \u003cp\u003e11. Enternships 97\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Advice 105\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12. The Lightbulb Moment 107\u003c\/p\u003e \u003cp\u003e13. The Idea: Checking it Out 113\u003c\/p\u003e \u003cp\u003e14. Setting up a Business 121\u003c\/p\u003e \u003cp\u003e15. Creating a Website 151\u003c\/p\u003e \u003cp\u003e16. Getting Your Site Known: Marketing 175\u003c\/p\u003e \u003cp\u003e17. Expansion and Exit 189\u003c\/p\u003e \u003cp\u003eResources 197\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49406274077015,"sku":"9780857082886","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857082886.jpg?v=1730495192","url":"https:\/\/bookcurl.com\/products\/entrepreneur-9780857082886","provider":"Book Curl","version":"1.0","type":"link"}