{"product_id":"engagement-marketing-9781118101025","title":"Engagement Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA definitive guide to growing your small business through Engagement Marketing\u003c\/b\u003e  \u003cp\u003eAs a small business owner, you''ve always relied on word-of-mouth referrals to grow your business. Thanks to social mediaand its nimble partner, mobile technologyit''s now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that''s what \u003ci\u003eEngagement Marketing\u003c\/i\u003e is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author''s experience of working with thousands of small businesses for over a decade.\u003c\/p\u003e \u003cp\u003eYou''ll learn how to attract new prospectsas well as how to increase repeat salesusing your existing customers and social networks.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn how to create customer experiences that increase positive customer reviews and endorsements\u003c\/li\u003e \u003cli\u003eGet practical advice on how to entice people to join yo\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xiii\u003cbr\u003e\u003ci\u003eAnita Campbell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I REV UP YOUR ENGAGEMENT MARKETING ENGINE 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The Engagement Marketing Cycle 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearn how word of mouth, amplified by social media, helps drive repeat business and new customers.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Deliver a WOW! Experience 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTo begin the Engagement Marketing Cycle—and get your share of positive raves and repeat business—you first have to WOW! customers with exceptional experiences. We’ll show you how.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Entice to Stay in Touch 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUse these easy-to-implement tips to encourage people to stay in touch, because out-of-sight means out-of-mind—and out-of-mind means no business.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Engage People 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWe’ll explain the five types of compelling content that drive online (and offline) engagement and bring people back to your business.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 How Engagement Marketing Drives New Prospects to Your Door 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEngaging your customers creates social visibility that results in referrals and new prospects, positive endorsements, and search engine relevance.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II GET MORE BUSINESS WITH ENGAGEMENT MARKETING 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 How Social Visibility Happens 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstand which customer responses and actions create social visibility on Facebook, Twitter, LinkedIn, and Google+ and how to ask your followers to share.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Engagement Marketing in Action: Real-World Examples 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRead case studies and examples from two small businesses and a nonprofi t that use Engagement Marketing to gain exposure in their communities and attract customers and donors.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Engagement Marketing Tips and Tricks 133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearn fi ve easy-to-implement social word-of-mouth methods that take only a few minutes each day but deliver real impact in the form of increased engagement and visibility, leading to increased business.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Overcoming Common Obstacles 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFind time in today’s crazy busy world to implement your Engagement Marketing Cycle by using the tools and tactics you already have.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Resources 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTools, tips, and tricks to help you take your Engagement Marketing to the next level.\u003c\/p\u003e \u003cp\u003eGlossary 179\u003c\/p\u003e \u003cp\u003eAbout the Author 183\u003c\/p\u003e \u003cp\u003eAcknowledgments 185\u003c\/p\u003e \u003cp\u003eIndex 187\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406829822295,"sku":"9781118101025","price":16.14,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/engagement-marketing-9781118101025","provider":"Book Curl","version":"1.0","type":"link"}