{"product_id":"endorsements-in-advertising-a-social-history-9780786420438","title":"Endorsements in Advertising A Social History","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry.","brand":"McFarland \u0026 Company","offers":[{"title":"Default Title","offer_id":51037983146327,"sku":"9780786420438","price":27.54,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780786420438.jpg?v=1750938469","url":"https:\/\/bookcurl.com\/products\/endorsements-in-advertising-a-social-history-9780786420438","provider":"Book Curl","version":"1.0","type":"link"}