{"product_id":"employee-to-entrepreneur-9781447929581","title":"Employee to Entrepreneur","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eCatherine Blackburn and Chris Garden both spent may years in corporate employment, gaining skills and excelling in their respective roles; Chris as a Chartered Accountant and Catherine as a Marketing Director having worked with household brands including Unilever, Heinz, Guinness and Colgate.\u003c\/p\u003e \u003cp\u003eAfter both were made redundant they decided to put their corporate skills and entrepreneurial leanings to good use and founded Ubevco together in 1996, quickly turning it into a 100m business employing over 120 people and launching key drink brands such as Red Bull, Tiger and Sol into the UK market.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEmployee to Entrepreneur \u003c\/i\u003eis their first book.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eACKNOWLEDGEMENTS \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eINTRODUCTION\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eABOUT US\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 1:   THE REASONS FOR GOING IT ALONE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 1:   Why do it?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e  CHAPTER 2:  When should you do it?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e  CHAPTER 3:    Looking for inspiration\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e  CHAPTER 4:    Leaving Employment\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 2:   BUILDING YOUR BUSINESS PLAN\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e  CHAPTER 5:    The Idea\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e  CHAPTER 6:    Number Crunching\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e  CHAPTER 7:    Getting Advice\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e  CHAPTER 8:    The Right Business Structure\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e  CHAPTER 9:    Branding Your Business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e  CHAPTER 10:    Minimising Risk\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e  CHAPTER 11;    The Final Plan and How To Use It\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 3:   THE NUTS AND BOLTS OF RUNNING YOUR BUSINESS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e  CHAPTER 12:    Working Smartly\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e  CHAPTER 13:  The Right Environment\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e  CHAPTER 14:    Staying on Track\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e  CHAPTER 15:    Managing Relationships\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e  CHAPTER 16:    Managing Growth\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e  CHAPTER 17:    Embracing Change\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 4:   UNCONVENTIONAL LESSONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e  CHAPTER 18:    Beware of Experts\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e  CHAPTER 19:    Luck or Judgement\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e  CHAPTER 20:    The Do Nothing Strategy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e  CHAPTER 21:    Business Bullies\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e  CHAPTER 22:    How To Sleep At Night\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCONCLUSIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51359429820759,"sku":"9781447929581","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781447929581.jpg?v=1754124623","url":"https:\/\/bookcurl.com\/products\/employee-to-entrepreneur-9781447929581","provider":"Book Curl","version":"1.0","type":"link"}