{"product_id":"employee-engagement-and-communication-research-9780749466824","title":"Employee Engagement and Communication Research","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSusan Walker,\u003c\/b\u003e a leading figure in engagement and communication measurement, directed blue chip and public sector organization surveys as head of Human Resource Research with the international research firm MORI. She developed new approaches to interpreting and understanding results to drive action forward and now runs her own business. Her specialist work in researching the impact of internal communication made her the foremost UK expert in this field. Her contribution has been recognized by Fellowship of the Institute of Internal Communication (IoIC) and she is an Accredited Business Communicator (IABC).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Susan Walker - one of the most genned up and practical people on measurement that I know...here she goes through the essential steps from setting objectives for your measurement through to action\" * Suzanne Peck, President, Institute of Internal Communication and MD Sequel Group *\u003cbr\u003e\"From her long and extensive background in research in both the UK and US, Susan Walker has written an excellent primer for anyone about to conduct any sort of employee research. Frankly, in this chaotic and breathtakingly changing world, I can't imagine how anyone could launch an internal communication effort without doing the sort of homework Susan recommends. Do yourself a favor and keep her book nearby for ready reference any time you need to know what employees really believe.\" * Roger D’Aprix, ABC and IABC Fellow *\u003cbr\u003e\"Staff surveys can be extremely useful as a catalyst for real change. BBC surveys showed that people's sense of being valued by the BBC doubled after our major cultural change programme.. Result!\" * Greg Dyke,  BBC Director General 2000 - 2004 and media executive *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\u003cul\u003e\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - ONE:  Measurement;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tDefining your objectives;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tInvolving and communicating with employees;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tData or discussion?;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tQualitative techniques and methods;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tLies, damned lies and statistics;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tQuestionnaire development and design;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tMaximizing response rates;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - TWO:  Strategy;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 08: \tBurning issues for your research to cover;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tEmerging issues;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tUnderstanding, interpreting and getting the most from your data;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tTurning the results into the organizational story;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: \tAn international perspective;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: \tMaking the business case;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - THREE:  Implementation;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 14: \tLights… Sound… Action!;\u003c\/li\u003e\n\u003cli\u003eChapter - 15: \tThe six key stages;\u003c\/li\u003e\n\u003cli\u003eChapter - 16: \tPutting the action plan in place;\u003c\/li\u003e\n\u003cli\u003eChapter - 17: \tWho is responsible for taking action?;\u003c\/li\u003e\n\u003cli\u003eChapter - 18: \tTranslating action points into action implementation;\u003c\/li\u003e\n\u003cli\u003eChapter - 19: \tKeeping the research alive and well;\u003c\/li\u003e\n\u003cli\u003eChapter - 20: \tWhat does the future hold?\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":49404525510999,"sku":"9780749466824","price":33.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749466824.jpg?v=1730486724","url":"https:\/\/bookcurl.com\/products\/employee-engagement-and-communication-research-9780749466824","provider":"Book Curl","version":"1.0","type":"link"}