{"product_id":"embracing-social-media-9781475813289","title":"Embracing Social Media","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe suggestion of embracing social media in schools triggers a variety of reactions, from excitement to outright refusal. But teaching students and engaging families who live their lives in an increasingly digital world means the embrace of social media is no longer optionalit is imperative. Education leaders have the tremendous opportunity to leverage the rich opportunities of social media for teaching, learning, and communicating. And this work can be done safely and constructively through a risk management process built on policy, procedures, and professional development.Embracing Social Media: A Practical Guide to Manage Risk and Leverage Opportunity is a practical guide for anyone wishing to facilitate the embrace of social media in a school system. Included are steps for creating policy, procedures, and guidelines, as well as specific strategies to help open the minds of reluctant colleagues and leaders. Also included are best practices for social media, with numerous examples fo\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eMagette appears to have plenty of experience of implementing a social media policy in an American school district. There is a lot of specific advice born from experience, much of which makes good sense. Chapter Two, in particular, contains some sensitive arguments against prejudices and concerns that may be encountered when trying to pull recalcitrant communities on board, and Chapter Seven provides a useful smorgasbord of suggestions about good practice in a few social media sites. In general, it is packed with recommendations, suggestions and patterns to follow that school administrators might find useful in implementing a social media policy. * Journal of Educational Technology \u0026amp; Society *\u003cbr\u003eAs educators, we cannot afford not to take advantage of this powerful resource for our students and for ourselves. This is a good addition to your bookshelf. * British Journal of Educational Technology *\u003cbr\u003eWith Kristin guiding the way, the Eudora School District is a pioneer in the use of social media as both a communication and learning tool. Instead of giving into fears about social media, Eudora teachers and leaders embraced it through basic risk management. This book is a useful guide for boards of education, administrators, and teachers to embrace the digital world, instead of asking students to leave it at the classroom door.  -- Dr. John Heim, Executive Director, Kansas Association of School Boards\u003cbr\u003eStudents and parents expect schools to engage with them where they are -- on social media. The Eudora Schools story shows that embracing social media in schools doesn't have to be complicated or scary. And this book shows exactly how to overcome risk to deliver enormous rewards for students, teachers, and families. -- Ben Smith, Principal of Social: IRL, Director of Social and Emerging Media at Callahan Creek, National Social Media Club Advisory Board member\u003cbr\u003eThe closer school communication is to the classroom, the more authentic it is and will become. The district spokesperson and leadership can no longer be the only people controlling the message. School communications professionals need to empower district staff members to help tell the public education story, and social media is a very relevant tool to do so. -- Julie Zwahr, South Central Vice President, National School Public Relations Association\u003cbr\u003eKristin Magette provides school districts and teachers a compelling case to explore social media integration, gain better communication strategies with their local communities, and target digital citizenship learning. This practical guide not only discusses the features and benefits of social media for schools, it explores the dynamic classroom opportunities waiting through global collaboration. Any district investigating social media tools such as Twitter, Facebook, or Instagram should have this information and would be wise to read this book. -- Dyane Smokorowski, 2013 Kansas Teacher of the Year\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments Preface Dedication  CHAPTER 1 Why This Matters to Schools ·Our “constantly connected” world o“The U.S. Digital Consumer Report,” February 10, 2014, http:\/\/www.nielsen.com\/us\/en\/reports\/2014\/the-us-digital-consumer-report.html. ·Bring the Digital World Into the Classroom ·Communicate With Parents and Patrons ·Harness the Social Share ·Engage With Parents ·Support Your Employees ·Protect Your Reputation   CHAPTER 2 Why Are We Afraid? ·Angry People Will Make Us Look Bad ·We Need Filters to Protect Us ·Ugly Headlines   CHAPTER 3 Getting Started ·Articulate Your Vision oWhere Do You Want To Go? oWhat Are Your Opportunities? oWhat Are Your Challenges or Barriers? ·Grow Your Group ·Test the Waters   CHAPTER 4 Policy: Expectations and Consequences ·Writing Your Policy ·Bullying and Social Media ·Handbook Guidelines for Employees ·Getting Your Board on Board   CHAPTER 5 Procedures: Organize the Chaos ·Information Sharing Form oMake It Short, Simple, and Painless oEmbed Key Policies and Guidelines oCreate Value for the Employee ·Direct Support ·Social Media Champions ·Comments and Responses  CHAPTER 6 Professional Development: Educate and Empower ·Starting Out Right ·The Digital Tattoo ·Ongoing Support oTraining New Teachers oAnnual Reminders to All Employees oOccasional Inservice oInformal Discussion Groups oSocial Media Champions ·Student Privacy ·Monitoring Accounts ·Expand the PLN  CHAPTER 7 Social Media Best Practices ·Writing Your Post ·What’s a Hashtag? ·Make Sure Your Message Gets Through oUse Photos and Video oLink to Content oMonitor Trends oFacebook Algorithms oTwitter oInstagram oYouTube and Vine ·Paying for Posts ·Measuring Your Work ·Be Strategic About Your Use ·Facebook Basics  CHAPTER 8 Teaching and Learning ·Real-World Relevance ·Hashtags to Extend the Classroom ·Digital Citizenship ·Partnering With Parents ·Empowering Parents  CHAPTER 9 Communicating to Families and Other Stakeholders ·Tune into Station WII-FM ·What Wins ·Building a Site for Communications ·Growing a Community ·Let Your Fans Post ·Community Guidelines ·Tell Your Story  CHAPTER 10 When Social Media Isn’t Easy: Nasty Comments and Crisis Events ·Ugly Comments oProvide a Simple, Unemotional Response oPrivately Contact the Commenter oSolve Problems, but Don’t Debate ·Nasty Posts on Other Pages ·Stand Up for Employees ·Sharing Bad News ·Use the Power of Social oIt’s Fast oFans Are Passionate oPeople Want to Share ·Be Prepared   CONCLUSION","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Default Title","offer_id":51040169722199,"sku":"9781475813289","price":41.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781475813289.jpg?v=1750945945","url":"https:\/\/bookcurl.com\/products\/embracing-social-media-9781475813289","provider":"Book Curl","version":"1.0","type":"link"}