{"product_id":"emarketing-9781032161495","title":"eMarketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eeMarketing\u003c\/em\u003e, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and think like a marketer.\u003c\/p\u003e\u003cp\u003eThe book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, customer experience, digital media consumption, analytics, big data and AI, and diversity and ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organizations globally. Pedagogical features support the theoretical foundation throughout, incorporating success stories and letâs get technical boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies.\u003c\/p\u003e\u003cp\u003eHighly regarded and comprehensive, this textbook is core reading for undergraduate students studying digital marketing and digital business. Online resources include PowerPoint slides and a test bank.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\"This book gives an in depth understand of the intersection between e-business and e-marketing, including a large amount of real-life examples to enlighten the students.\"\u003c\/p\u003e\u003cp\u003eDr Anne Kristin Sortehaug Ajer, \u003cem\u003eUniversity of South Eastern Norway, \u003c\/em\u003eNorway.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePart I Digital Marketing in Context\u003c\/p\u003e\u003cp\u003e1 Past, Present, and Future\u003c\/p\u003e\u003cp\u003e2 Strategic Digital Marketing and Performance Metrics\u003c\/p\u003e\u003cp\u003e3 The Digital Marketing Plan\u003c\/p\u003e\u003cp\u003ePart II Digital Marketing Environment\u003c\/p\u003e\u003cp\u003e4 Global Digital Marketing 3.0\u003c\/p\u003e\u003cp\u003e5 Ethical and Legal Issues\u003c\/p\u003e\u003cp\u003ePart III Digital Marketing Strategy\u003c\/p\u003e\u003cp\u003e6 Digital Marketing Research\u003c\/p\u003e\u003cp\u003e7 Consumer Behavior Online\u003c\/p\u003e\u003cp\u003e8 Segmentation, Targeting, Differentiation, and Positioning Strategies\u003c\/p\u003e\u003cp\u003ePart IV Digital Marketing Management\u003c\/p\u003e\u003cp\u003e9 Product: The Online Offer\u003c\/p\u003e\u003cp\u003e10 Price: The Online Value\u003c\/p\u003e\u003cp\u003e11 The Internet for Distribution\u003c\/p\u003e\u003cp\u003e12 Digital Marketing Communication: Owned Media\u003c\/p\u003e\u003cp\u003e13 Digital Marketing Communication: Paid Media\u003c\/p\u003e\u003cp\u003e14 Digital Marketing Communication: Earned Media\u003c\/p\u003e\u003cp\u003e15 Customer Relationship Management\u003c\/p\u003e\u003cp\u003eAppendix A Internet Penetration Worldwide as of September 30, 2021.\u003c\/p\u003e\u003cp\u003eAppendix B Bibliography\u003c\/p\u003e\u003cp\u003eIndex\u003c\/p\u003e","brand":"Not Stated","offers":[{"title":"Default Title","offer_id":51359311102295,"sku":"9781032161495","price":165.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032161495.jpg?v=1754124281","url":"https:\/\/bookcurl.com\/products\/emarketing-9781032161495","provider":"Book Curl","version":"1.0","type":"link"}