{"product_id":"elevate-the-debate-9781119620013","title":"Elevate the Debate","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eLearn how to make data-driven research accessible to decision makers, policymakers, and the general public\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMany researchers, scholars, and analysts fail to develop communication strategies that work in today's crowded landscape of content, research, and data. To be successful, modern researchersneed to share their insights with the wider audience that lies beyond academia. \u003ci\u003eElevate the Debate\u003c\/i\u003e helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age. After reading this book, you will be inspired and equipped to use traditional and digital media environments to your advantage. This real-world guide helps you present your data-driven research with greater clarity, coherence, and impact.\u003c\/p\u003e \u003cp\u003eAn array of practical strategies and proven techniques enables you to make your research accessible to diverse audiences, form engaging narratives, and design and \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Why Research Needs a Big Audience 1\u003cbr\u003e\u003c\/b\u003eNow more than ever, experts need to go further to bring their evidence-based insights to decisionmakers and influencers.\u003c\/p\u003e \u003cp\u003eCase Study: \u003ci\u003eCreating a range of products to reach different audiences\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Developing an Audience Outreach Strategy 15\u003cbr\u003e\u003c\/b\u003eOne audience may need a nuanced, thorough analysis of the data and methods; another may need the punchline; and another the most important, bottom-line numbers or facts.\u003c\/p\u003e \u003cp\u003eCase Study: \u003ci\u003eTargeting your outreach efforts to different audiences\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 An Introduction to Visualizing Your Research 37\u003cbr\u003e\u003c\/b\u003eBe purposeful about what you include in your graphs and charts so they best serve the needs of your reader and the message you want to convey.\u003c\/p\u003e \u003cp\u003eCase Study: \u003ci\u003eReaders devour an easily digestible data visualization\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Better Presentations: More Effective Speaking 67\u003cbr\u003e\u003c\/b\u003eA presentation is a fundamentally different form of communication than a written report.\u003c\/p\u003e \u003cp\u003eCase Study: \u003ci\u003eUsing the power of storytelling to communicate your message\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 How to Blog about Your Findings 101\u003cbr\u003e\u003c\/b\u003eBy distilling and repackaging your message, you can make that work more appealing to and digestible for broader audiences.\u003c\/p\u003e \u003cp\u003eCase Study: \u003ci\u003eWriting timely and accessible blog posts\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Working with the Media to Increase Your Impact 121\u003cbr\u003e\u003c\/b\u003eMake an interview more than a one-time event; use it to cultivate a relationship with the media so you can be a resource in the future.\u003c\/p\u003e \u003cp\u003eCase Study: \u003ci\u003eQuick responses to policy proposals pay off for elite media cultivation\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Social Media Can Build Audiences That Matter 147\u003cbr\u003e\u003c\/b\u003eSocial media platforms can give you the opportunity to connect and converse with new and influential audiences around your research in ways that are both intimate and public.\u003c\/p\u003e \u003cp\u003eCase Study: \u003ci\u003eLeveraging Twitter to benefit your research\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Putting It All Together to Make a Difference 175\u003cbr\u003e\u003c\/b\u003eIf you don’t have a plan or a tangible impact in mind, then you risk your work going unnoticed by the people best positioned to act on it.\u003c\/p\u003e \u003cp\u003eCase Study: \u003ci\u003eDeveloping structures and processes for a robust communications team\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eBibliography 195\u003c\/p\u003e \u003cp\u003eAbout the Contributors 203\u003c\/p\u003e \u003cp\u003eIndex 207\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407101239639,"sku":"9781119620013","price":22.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119620013.jpg?v=1730498182","url":"https:\/\/bookcurl.com\/products\/elevate-the-debate-9781119620013","provider":"Book Curl","version":"1.0","type":"link"}