{"product_id":"electronic-commerce-b2c-strategies-and-models-john-wiley-series-in-information-systems-9780471487050","title":"Electronic Commerce B2c Strategies and Models","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBased on research in six economies - the UK, USA, Denmark, Greece, Hong Kong (China) and Australia, this guide addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of Business to Consumer Electronic Commerce in each of six economies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"…a well rounded book…a valuable addition to the manager’s library…worth the investment for the business student as well…\" ( (M2 Best books, 13 August 2002)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword by Peter Keen.\u003cbr\u003e \u003cbr\u003e Contributors.\u003cbr\u003e \u003cbr\u003e Series Preface by Rudy Hirschheim.\u003cbr\u003e \u003cbr\u003e Introduction to B2C Strategies and Models (Steve Elliot).\u003cbr\u003e \u003cbr\u003e Internet Retailing in Australia (Steve Elliot).\u003cbr\u003e \u003cbr\u003e Internet Retailing in Denmark (Niels Bjørn-Andersen).\u003cbr\u003e \u003cbr\u003e Internet Retailing in Greece (Nikolaos Mylonopoulus \u0026amp; Katherine Pramataris).\u003cbr\u003e \u003cbr\u003e Internet Retailing in Hong Kong, China (Matthew Lee).\u003cbr\u003e \u003cbr\u003e Internet Retailing in the United Kingdom (Bob Galliers \u0026amp; Anne Wiggins).\u003cbr\u003e \u003cbr\u003e Internet Retailing in the United States (Don Lloyd Cook, et al.).\u003cbr\u003e \u003cbr\u003e Evaluating Websites and Surveying Customers Online (Steve Elliot \u0026amp; Niels Bjørn-Andersen).\u003cbr\u003e \u003cbr\u003e Research Model and Theoretical Implications (Steve Elliot).\u003cbr\u003e \u003cbr\u003e Conclusion (Steve Elliot).\u003cbr\u003e \u003cbr\u003e References.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402609140055,"sku":"9780471487050","price":59.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471487050.jpg?v=1730480946","url":"https:\/\/bookcurl.com\/products\/electronic-commerce-b2c-strategies-and-models-john-wiley-series-in-information-systems-9780471487050","provider":"Book Curl","version":"1.0","type":"link"}