{"product_id":"electing-the-president-2008-9780812220964","title":"Electing the President 2008","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis ringside seat to a historic presidential election allows readers to eavesdrop on the first discussion between the consultants who managed the campaigns of John McCain and Barack Obama.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction\u003cbr\u003e The National Annenberg Election Survey\u003cbr\u003e 1. The Vice Presidential Campaign\u003cbr\u003e 2. Campaign Management and Field Operations\u003cbr\u003e 3. Campaign Organization and Strategy\u003cbr\u003e 4. The Role of Polling\u003cbr\u003e 5. Advertising\u003cbr\u003e 6. The Campaign and the Press\u003cbr\u003e 7. Political Party Panel\u003cbr\u003e 8. Democratic\/Liberal Panel\u003cbr\u003e 9. Republican\/Conservative Panel\u003cbr\u003e Index\u003c\/p\u003e","brand":"University of Pennsylvania Press","offers":[{"title":"Default Title","offer_id":49405697851735,"sku":"9780812220964","price":22.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780812220964.jpg?v=1730493316","url":"https:\/\/bookcurl.com\/products\/electing-the-president-2008-9780812220964","provider":"Book Curl","version":"1.0","type":"link"}