{"product_id":"ego-9780745686868","title":"Ego","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eTwenty-five years after the end of the Cold War, a new Cold War is being waged in our societies. During the Cold War a theoretical model of man was developed by economists and the military, an egotistical being interested only in his own benefit and in duping his opponents to achieve his ends: a modern homo oeconomicus.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\"Frank Schirrmacher convincingly shows connections among such ostensibly disparate issues as the language of the Cold War and that of the trading floor, as he demonstrates how algorithms and statistical models have become the overwhelmingly dominant means we use to understand the brain, the market, the state and nature. In the end the human person becomes defined as a problem, because unable to be reduced to calculation in this way. This critique of contemporary egoism from the editor of Germany�s leading liberal conservative newspaper makes chilling but highly thought-provoking reading.\"\u003cbr\u003e\u003cb\u003eColin Crouch, University of Warwick\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\"This book reads like a sociological thriller.\"\u003cbr\u003e\u003cb\u003eUlrich Beck, \u003ci\u003eDie Welt\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\"A piece of cultural criticism in the very best sense: a diagnosis, prognosis and cure all in one for our technologically induced egoism.\"\u003cbr\u003e\u003cb\u003e\u003ci\u003eDer Tagesspiegel\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e\"This book is an urgently needed appeal for us to rethink what we understand by economic rationality.\"\u003cbr\u003e\u003cb\u003e\u003ci\u003eHandelsblatt\u003c\/i\u003e\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e\"In this new book, Frank Schirrmacher once again shows an extraordinary understanding of the volatility of our times, bringing into focus the widespread discontent felt in many sections of society.\"\u003cbr\u003e\u003cb\u003e\u003ci\u003eTages-Anzeiger\u003c\/i\u003e\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface vii \u003cp\u003e\u003cb\u003ePart I Optimization of the game\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Trance 3\u003c\/p\u003e \u003cp\u003e2 Game 8\u003c\/p\u003e \u003cp\u003e3 Prophecy 16\u003c\/p\u003e \u003cp\u003e4 Monsters 19\u003c\/p\u003e \u003cp\u003e5 Screenplay 23\u003c\/p\u003e \u003cp\u003e6 Reason 31\u003c\/p\u003e \u003cp\u003e7 Social physics 43\u003c\/p\u003e \u003cp\u003e8 Massacre 51\u003c\/p\u003e \u003cp\u003e9 Blood circulation 57\u003c\/p\u003e \u003cp\u003e10 Nervous system 66\u003c\/p\u003e \u003cp\u003e11 Android 73\u003c\/p\u003e \u003cp\u003e12 Brain 81\u003c\/p\u003e \u003cp\u003e13 Genes 88\u003c\/p\u003e \u003cp\u003e14 Kinship 91\u003c\/p\u003e \u003cp\u003e15 Schizophrenia 96\u003c\/p\u003e \u003cp\u003e16 Lightning 100\u003c\/p\u003e \u003cp\u003e17 Politics 107\u003c\/p\u003e \u003cp\u003e18 Matrix 115\u003c\/p\u003e \u003cp\u003e19 Mind’s eye 118\u003c\/p\u003e \u003cp\u003e20 Coordination 124\u003c\/p\u003e \u003cp\u003e21 Big data 130\u003c\/p\u003e \u003cp\u003e22 Subjugation 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Optimization of the individual\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e23 The secret 143\u003c\/p\u003e \u003cp\u003e24 Success 149\u003c\/p\u003e \u003cp\u003e25 Alchemists 152\u003c\/p\u003e \u003cp\u003e26 Transmutation of the soul 158\u003c\/p\u003e \u003cp\u003e27 Death dating 167\u003c\/p\u003e \u003cp\u003e28 Re-engineering 176\u003c\/p\u003e \u003cp\u003e29 You 183\u003c\/p\u003e \u003cp\u003e30 Mass delusions 189\u003c\/p\u003e \u003cp\u003e31 Ego 197\u003c\/p\u003e \u003cp\u003eAcknowledgements 203\u003c\/p\u003e \u003cp\u003eAppendix 204\u003c\/p\u003e \u003cp\u003eNotes 207\u003c\/p\u003e \u003cp\u003eReferences 224\u003c\/p\u003e \u003cp\u003eIndex of names 237\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49404428681559,"sku":"9780745686868","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780745686868.jpg?v=1730486433","url":"https:\/\/bookcurl.com\/products\/ego-9780745686868","provider":"Book Curl","version":"1.0","type":"link"}