{"product_id":"effectual-entrepreneurship-9781032427287","title":"Effectual Entrepreneurship","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eWhether you come to this book as an entrepreneurship student, a corporate manager, someone seeking regenerative social change, or a seasoned creator of new ventures, you already know that entrepreneurship is the primary engine of growth, innovation, and financial self-reliance. \u003c\/p\u003e\u003cp\u003eWhat you will discover in this book is that there is a science to entrepreneurshipâa shared logic that can be observed in expert entrepreneurs across industries, geographic locations, and time. We call this logic \u003ci\u003eeffectuation\u003c\/i\u003eâwhich means working with things already within your control to co-create valuable new futures with people who want to work with you.\u003c\/p\u003e\u003cp\u003eAt the heart of the book you will find the four core principles of effectuation that expert entrepreneurs follow when creating new ventures, products, and markets:\u003c\/p\u003e\u003cul\u003e \u003cli\u003eStart with your means\u003c\/li\u003e \u003cli\u003eSet affordable loss\u003c\/li\u003e \u003cli\u003eForm partnerships\u003c\/li\u003e \u003cli\u003eLeverage contingencies\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eIn this book, each of these core principles is explained through cases, stories, thought exercises, and a variety of practical applications.\u003c\/p\u003e\u003cp\u003ePresented in the concise, modular, graphical form made popular in previous editions, \u003ci\u003eEffectual Entrepreneurship \u003c\/i\u003eis perfect both for those seeking to become entrepreneurs, and those already in the thick of things!\u003c\/p\u003e\u003cp\u003eA wealth of thought-provoking material, expert advice, and practical techniques resides in these pages and on the accompanying website: www.effectuation.org. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51039187665239,"sku":"9781032427287","price":62.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032427287.jpg?v=1750942862","url":"https:\/\/bookcurl.com\/products\/effectual-entrepreneurship-9781032427287","provider":"Book Curl","version":"1.0","type":"link"}