{"product_id":"effective-graphic-design-9780190877910","title":"Effective Graphic Design","description":"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eWhy  Who We Are Acknowledgments Design Projects  Résumé Résumé Résumé Design Thoughts (Stefanie's)  Résumé Design Thoughts (Darren's)  Wordmark  Wordmark Design Thoughts (Stefanie's)  Wordmark Design Thoughts (Darren's)  Logo  Logo Design Thoughts (Stefanie's)  Logo Design Thoughts (Darren's)   Business Card  Business Card Design Thoughts (Darren's)  Business Card Design Thoughts (Stefanie's)   Letterhead  Letterhead Design Thoughts (Darren's)  Letterhead Design Thoughts (Stefanie's)  Editorial  Magazine Cover  Magazine Cover Design Thoughts (Stefanie's)  Magazine Cover Design Thoughts (Darren's)  Magazine Spreads  Magazine Spreads Design Thoughts (Stefanie's)  Magazine Spreads Design Thoughts (Darren's)   Newspaper  Newspaper Design Thoughts (Stefanie's)  Newspaper Design Thoughts (Darren's)  Newsletter  Newsletter Design Thoughts (Darren's)  Newsletter Design Thoughts (Stefanie's)  Program  Program Design Thoughts (Stefanie's)  Program Design Thoughts (Darren's) Marketing\/Advertising  Poster  Poster Design Thoughts (Stefanie's)  Poster Design Thoughts (Darren's)  Brochure  Brochure Design Thoughts (Darren's)  Brochure Design Thoughts (Stefanie's)   Ad  Ad Design Thoughts (Darren's)  Ad Design Thoughts (Stefanie's)  Package  Package Design Thoughts (Stefanie's)  Package Design Thoughts (Darren's)  Digital  Interactive  Interactive Design Thoughts (Stefanie and Darren's)  The Big Picture  Start with Quality Content  Glossary and Explanations   Theories  Gestalt Theory of Visual Perception  Hierarchy  Weight  Balance  Contrast  Elements  Grid\/Structure  Imagery  Typography Color  Line, Shape, Form  Texture  Scale  Negative Space (or White Space)  Chunk  Function  Proportion  Directing Eye off Page  Tombstone  Brand Identity Violation  Widow  Orphan  Misspelling  Crossword Effect  Effects  Visual Tension  References  Topic List (Alphabetical)","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":52090650886487,"sku":"9780190877910","price":85.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780190877910.jpg?v=1762272935","url":"https:\/\/bookcurl.com\/products\/effective-graphic-design-9780190877910","provider":"Book Curl","version":"1.0","type":"link"}