{"product_id":"edge-9780349422282","title":"Edge","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eThere''s power in owning the obstacles you might face. This book shows you how to unlock it.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eIn an ideal world, we''d succeed based on our actual skills and performance. But in the real world, subtle perceptions and stereotypes - about appearance, race, gender, experience and more - colour others'' perceptions. The result might be that your hard work isn''t noticed or appreciated, your effort doesn''t lead to proportional rewards and your good ideas aren''t taken seriously.\u003cbr\u003e\u003cbr\u003eBut it doesn''t have to be that way. As Harvard Business School Professor Laura Huang has discovered, there''s a way to flip stereotypes and obstacles in your favour. Drawing on compelling case studies and her groundbreaking research on overcoming bias, Huang explains that by finding your edge, you can turn perceived disadvantages into real strengths - and into real success.\u003cbr\u003e\u003cbr\u003eCreating an edge is the key to succeeding within an imperfect system.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eEdge\u003c\/i\u003e will help you make your\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eEdge\u003c\/i\u003e is for anyone who has found themselves feeling underestimated and unequipped to deal with a tough situation - so, all of us. Huang melds her groundbreaking research with heartfelt stories to show how all of us can - and indeed, must - create our own advantage -- \u003cb\u003eArlan Hamilton, founder and managing partner of Backstage Capital\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eEdge\u003c\/i\u003e is a superbly researched, deeply insightful and persuasive book that is destined to be a guidebook for self-empowerment and success. It's truly out of this world -- \u003cb\u003eTerry Virts, former NASA astronaut, International Space Station Commander, US Air Force Fighter Pilot\u003c\/b\u003e\u003cbr\u003eLaura Huang's research on bias and gut feeling has moved the field forward significantly. Not only is she an incredible researcher, she has written a compelling, crucial book that will help readers take control of their toughest challenges with poise and authenticity -- \u003cb\u003eSeth Stephens-Davidowitz, \u003ci\u003eNew York Times\u003c\/i\u003e-bestselling author of \u003ci\u003eEverybody Lies\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eEdge\u003c\/i\u003e is fun to read, beautifully written and resonant - a worthy addition to every entrepreneur's toolbox. Laura Huang is a powerful new voice for those that seek to make a ruckus -- \u003cb\u003eSeth Godin, author of \u003ci\u003eThis Is Marketing\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003eWe're all looking for an edge. But where does it come from? In this insightful and accessible book, Laura Huang provides the answers. Be authentic and distinct. Provide value to others. And turn adversity into advantage. Packed with fascinating stories and counterintuitive principles, \u003ci\u003eEdge \u003c\/i\u003eis a must-read for anyone seeking to stand out from the crowd -- \u003cb\u003eDaniel H. Pink, author of \u003ci\u003eWhen\u003c\/i\u003e, \u003ci\u003eDrive\u003c\/i\u003e, and \u003ci\u003eTo Sell Is Human\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003eThis book will change how you navigate your career and overcome obstacles along the way. Do yourself, and those you work with, a favour and read it now! -- \u003cb\u003eMarie Forleo, author of \u003ci\u003eEverything is Figureoutable\u003c\/i\u003e and founder of B-School\u003c\/b\u003e\u003cbr\u003eWhen hard work alone isn't enough, what do you do?\u003ci\u003e Edge\u003c\/i\u003e\u003cb\u003e \u003c\/b\u003eis an invaluable guide to decoding the biases and harmful perceptions about you and your work that might be standing in your way. Huang masterfully weaves together original research and powerful stories that will leave you newly inspired and empowered to take charge of your biggest challenges -- \u003cb\u003eSusan David, Harvard Medical School psychologist and author of \u003ci\u003eEmotional Agility\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":48733673554263,"sku":"9780349422282","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780349422282.jpg?v=1720001156","url":"https:\/\/bookcurl.com\/products\/edge-9780349422282","provider":"Book Curl","version":"1.0","type":"link"}