{"product_id":"eastcommerce-9781119230885","title":"EastCommerce","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA New E-Commerce Model is Coming from the East\u003cb\u003e\u003c\/b\u003eit is More Advanced and it is Spreading Worldwide\u003c\/b\u003e \u003cp\u003eChina is now the biggest e-commerce market, hardware producer and soon Internet of Things player in the world. Written by a world-recognized expert, this eye-opening treatment allows readers a rare glimpse into how China will shape the global online world for the next decade.\u003c\/p\u003e \u003cp\u003eFeaturing hundreds of interviews, with influential companies and investors such as Alibaba, Baidu, Tencent, Xiaomi, Yihaodian, Cogobuy, Rocket Internet, Didi-Kuaidi Taxi, Snapdeal, Tokopedia, DST Global, Credit Suisse, UBS, Qiming Ventures and many more, this ground-breaking guide provides exceptional firsthand accounts of the key considerations to making lucrative investments in this powerful sector.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEast-Commerce\u003c\/i\u003e enables you to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand how China''s e-commerce explosion began and where it is heading\u003c\/li\u003e \u003cli\u003eSee where China is shaping investments and innovation all\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword vii \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eAbout the Author xvii\u003c\/p\u003e \u003cp\u003eThe East-Commerce Video Course xix\u003c\/p\u003e \u003cp\u003eIllustration Credit xx\u003c\/p\u003e \u003cp\u003eChapter 1 The Great (Technological) Leap Forward 1\u003c\/p\u003e \u003cp\u003eChapter 2 A Perfect Blend 15\u003c\/p\u003e \u003cp\u003eChapter 3 A New Breed of Companies 29\u003c\/p\u003e \u003cp\u003eChapter 4 Transformed Lives 51\u003c\/p\u003e \u003cp\u003eChapter 5 A Super-Connected World 67\u003c\/p\u003e \u003cp\u003eChapter 6 It Is All About Social 83\u003c\/p\u003e \u003cp\u003eChapter 7 Moving East (and West) 99\u003c\/p\u003e \u003cp\u003eChapter 8 The Connected Brand 115\u003c\/p\u003e \u003cp\u003eChapter 9 What Happens Next? 129\u003c\/p\u003e \u003cp\u003eEndnotes 137\u003c\/p\u003e \u003cp\u003eIndex 145\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407014797655,"sku":"9781119230885","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119230885.jpg?v=1730497881","url":"https:\/\/bookcurl.com\/products\/eastcommerce-9781119230885","provider":"Book Curl","version":"1.0","type":"link"}